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BBA - E Content

BBA - E Content

Bachelor of Business Administration
E - CONTENTS
 
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BBA 101 : PRINCIPLES & PRACTICES OF MANAGEMENT
TopicDetails
Concept of Management Definition, Nature, and scope, and overall view of Management, Relation with other social sciences and industry.
Evolution of Management thought (A) Classical Theory of Management.
(A1) Bureaucracy- Introduced by Max Weber.
(A2) Scientific Management - F.W. Taylor and his followers.
(A3) Process Management - H. Fayol and others.
(B) Neoclassical Theory of Management.
(B1) Human Relations - B.E. Mayo and Roethlisberger
(B2) Behavioral Science approach - By D. McGregor, A. Maslow & others.
(C) Modern Management theories: Peter Drucker.
Management Functions Planning, Organizing, Staffing, Directing, and Controlling.
Executive Functions Production, Marketing, Finance, Personnel.
Planning Concept, Nature, Importance, Objectives, Policies, Procedure, Strategies and Method of Decision Making
Organization Definition, Theories of Organization, Forms of organization, Formal and Informal Organization, Types of Formal Organizations, Departmentation, Line and Staff Relationship, Span of Management, Authority, Responsibility, Delegation, Centralization, Decentralization, Committees.
Staffing Selection, Recruitment, Training, Development and Welfare
Directing Leadership and Supervision, Motivation and Communication
Controlling The Elements, Process and style of Control, Techniques of control. Social Responsibility of business
BBA 102 : MICROECONOMICS
SectionDetails
Section I * Demand, supply & market equilibrium, Demand ANALYSIS: Nature of demand for a product individual demand, Market demand, determinants of demand, concepts of income elasticity of demand price elasticity of demand, revenue concepts.
Section II * Theory of consumer behavior: Marginal utility theory: indifference curve theory.
* Theory of production and costs: production with one variable input: production and optimal input proportions; two variable inputs: Theory of costs in short run and in long run.
Section III Theory of firm and market organization: pricing under perfect competition; pricing under monopoly, pure and discriminating; pricing under monopolistic competition; pricing under oligopoly, kinked demand curve and price leadership.
BBA 103 : MACROECONOMICS
SectionDetails
Section I * Introduction to macroeconomics: Macro static and macro dynamics.
* National Income: Concepts, analysis and measurement through double entry, sectoral accounting and matrix approach.
* Keynesian theory of income determination: Concept of employment, determinant of macroeconomics equilibrium with aggregate demand and aggregate supply analysis.
Section II * Consumption: Meaning, determinant and importance. Consumption function. Theories of consumption – absolute income, relative income and permanent income hypothesis.
* Theory of multiplier: Income generation process in a static and dynamic setting. Tax multiplier, foreign trade multiplier and balanced budget multiplier bankers from multiplier process, relevance of multiplier to a developing economy.
Section III * Theory of investment: Management efficiency of capital and measures to promote investment, internal rate determination – classical, non-classical and Keynesian control.
* Inflation: Meaning, types and theories, stabilization policies monetary and fiscal policies.
BBA 104 : INFORMATION TECHNOLOGY IN MANAGEMENT – 1 [OFFICE / PRODUCTIVITY SUITES]
SectionDetails
Section I * Basic components of computer system: Functional units and their interrelation.
* Types of computer system: Computer categories & classification.
* Information Technology : Introduction, New Developments, Information Systems; Software and data, Application of IT in Business & Industry, Home, Education & Training, Entertainment & Arts, Science, Engineering and Math.
* Communication - The Electronic Web: Network Applications: Fax, voice, Information Services, Person to person Communication, Group Communication;
* LAN: Architecture, System; Introduction to WAN; Link between Networks: Devices & Media, Protocol and dial up access.
* World Wide Web: Introduction, Web access through online services, Using Web Browser.
* Internet and Intranet: Meaning of Internet; Difference between the Internet and Intranet: Introduction to TCP/IP; Setting up an Internet, what is Internet addressing, IP address; types of Internet connections, sending and reading e-mails.
Section II * MS - Excel: Concepts of spreadsheet, building a spreadsheet application using formulae, conditional calculations and inbuilt functions; printing worksheets; using graph plotting capabilities of spreadsheet package to display and print graphs; database management & interfacing spreadsheets with database systems; writing macros and creating customized menus with macros.
* MS - Word: Creating and editing files, basic formatting and text enhancement, block operations, printing, file management global searches & substitutions, special print features merging files with mail merge, checking spelling with spell star, index & table of contents.
* MS - PowerPoint: Creation of new slides; Slides from templates; Animation effects; Inserting objects in the slides; Creating hyperlinks; embedding audio/video files.
Section III * Windows: What is Windows, using the programme manager to run programme, creating and using ICONS, using the file manager to work with directions, files and disks; customizing windows with the control panel, installing a printer and using the print manager using windows accessories like windows write, paintbrush etc.
* Linux: Introduction; Flavors of Linux – Debian Family, Red Hat Family; Graphical Desktop Display Managers – GNOME, Unity, KDE - features, functions, customizations, default programmes, software management. LibreOffice suite, GIMP, Inkscape, Scribus.
BBA 105 : MARKETING MANAGEMENT – 1 [MARKETING & SALES]
SectionDetails
Section I * Marketing: Nature and scope of marketing, concepts of traditional and modern marketing, marketing environment-marketing and its environment.
* Consumer Buying Behaviour: Factors affecting, purchase behaviour.
Section II * Market segmentation: Nature, basis & strategies.
* Marketing mix: Introduction & factors affecting.
* Product decisions: Product definition, new product development process, product life cycle, positioning, branding & packaging decisions.
Section III * Pricing decision: Importance, objectives & strategies.
* Product promotion: Promotion mix & factors affecting it.
* Distribution: Channel decisions, types & factors, physical distribution system & its components.
* Marketing of services: Introducing services, characteristics, services marketing mix, successful marketing of service, mastering service quality.
BBA 106 : COMMUNICATIVE ENGLISH
TopicDetails
Business Correspondence Structure of a Letter, Inquiry Letter, Sales Letter, Order Letter, Complaints, Complaint Handling, Routine letter
Government Correspondence Memo, Agenda, Minutes, Proposals.
Writing Skills Report Writing, Composition (argumentative, explanatory, descriptive and narrative), Paragraph writing
Grammar Sentence Structure, Idiomatic Usage of Language, Tenses, Direct & Indirect Parts of Speech, Active & Passive Voice, Vocabulary.
Selected Short Stories Three short stories from the book, “Added Value: The Life Stories of Indian Business Leaders.” by Peter Church, Lotus Collection, New Delhi.

1. Rahul Bajaj/ Bajaj Group (Page No. 20)
2. Subhash Chandra/ Essel Group/Zee TV (Page No. 40)
3. NR Narayana Murthy/Infosys (Page No. 148)
Preparation for Job Writing Applications for Jobs, Preparing Curriculum Vitae, Preparing for Interviews, Preparing for Group Discussions.
BBA 201 : BUSINESS ORGANIZATION & ENVIRONMENT
SectionDetails
Section I * Principles of Modern Industry: Division of Labour, Standardization, Scientific Management, Rationalization, Integration, Combination – Horizontal and Vertical, Factors leading to combination, Forms of Business Combination – Trusts, Cartels, Syndicates, Holding Companies.
* Forms of Business Organizations and Ownership: Sole Proprietorships, Partnerships, Joint Stock Companies, Managing Agency System, Public and Pvt. Cos. Public Management and its various functions.
Section II * Economic environment: Economic systems, economic planning in India, objectives, strategies and evaluation of current five year plan. Industrial policy and industrial licensing. New economic policies.
* Political Environment: Three political institutions- Legislature, Executive and Judiciary. Fundamental rights and Directive Principles of state policy. Rationale and extent of state intervention.
* Social environment: social responsibility of business, consumer movement & Consumer Protection Act 1986, The Environment Protection Act 1986.
* Technological environment: Impact of technology on business. Technological policy, import of technology, appropriate technology, problems in technology transfer.
* Structure of Public Enterprises in India: Public and Joint Sectors, Management of Industries
BBA 202 : FINANCIAL MANAGEMENT – I [FINANCIAL ACCOUNTING]
SectionDetails
BASIC ACCOUNTING
Section I		 * Accounting – Introduction, importance and scope, concepts & conventions – Introduction generally accepted accounting principles, Double Entry Framework: The accounting equation, Accounting cycle – Journals, Ledgers, Purchase Book, Sales Book, Cash Book, Petty Cash Book, Trial Balance.
Section II * Preparation of financial statements – Profit and loss account and Balance Sheet with necessary adjustments.
* Analysis and interpretation of Financial Statement – meaning and significance.
Section III * Tools of Financial Analysis – Ratio Analysis, Trend Analysis, Common size and Comparative Financial Statement.
* Fund Flow Statement and Cash Flow Statement.
* Marginal Costing, Break-Even Analysis, Applications of Marginal Costing.
COST ACCOUNTING
Section IV		 * Concept & classification: Material, labour, overhead, fixed & variable, direct & indirect, product & period costs.
* Cost volume profit analysis: Contribution, PV ratios, Break even analysis.
Section V * Conditions of boom & depression, margin of safety.
* Relevant costs & decision making: Pricing product profitability, make or buy decision.
Section VI * Standard costing and variance analysis: Material labour & overhead, reconciliation between budgeted profit and actual profit, preparation of cost-sheet.
BBA 203 : HUMAN RESOURCE MANAGEMENT – I [ORGANIZATIONAL BEHAVIOR]
SectionDetails
Section I * Organizational Behaviour – What managers do, definition of OB, field of OB, contributing discipline to OB, models of OB, challenges and opportunities for OB.
* Foundations of Individual behaviour – meaning, biographical characteristics, ability, and learning.
* Values, Attitudes and Job satisfaction.
* Personality, Emotion and Emotional Intelligence.
* Perception – Process & principles, Nature & importance, sensation vs perception, Perceptual selectivity, organization, errors and social perception.
Section II * Motivation – Concept, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of Motivation concept.
* Foundations of Group Behaviour – types, theories, Group formation, development and structure, group processes, group decision-making techniques, work teams.
* Interpersonal Skill – Transactional analysis, Life Positions, Johari Window, games and strokes, body language.
* Leadership – Concept, theories, models, Styles and their application.
* Communication process – Types, processes and reaction patterns.
Section III * Power and politics in organization.
* Conflict Management, Stress Management.
* Organizational Culture.
BBA 204 : BUSINESS MATHEMATICS & STATISTICS – I [MATHEMATICAL ECONOMICS]
SectionDetails
Section I * Set theory, linear and quadratic equation.
* Permutations and combinations.
Section II * Binomial theory, arithmetic and geometric progressions.
* Functions, limitations and continuity.
* Differential calculus, maxima and minima (excluding trigonometric functions).
Section III * Integral calculus – Integration by parts, by substitution, by partial fractions and its applications to business (excluding trigonometric functions).
* Matrix: Algebra of Matrices, simultaneous equations, gauss limitation methods and their application to business.
BBA 205 : INFORMATION TECHNOLOGY IN MANAGEMENT – 2 [MANAGEMENT INFORMATION SYSTEM]
SectionDetails
Section I * Introduction: Definition & Significance, Evolution, MIS Support for Programmed and Non-Programmed Decision Making, Model of Decision Making.
* Structure of MIS: Based on Management Activity & Organizational Function, Conceptual & Physical Structure of MIS.
* Systems Concept: Definition of a System, Types of Systems, Sub-System, and Systems Concepts & Organization.
* Information Concept: Definition of Information, Information Presentation, Quality of Information.
Section II * Decision Support Systems: Characteristics of DSS, Decision Support & Structure of Decision Making, Decision Support & Repetitiveness of Decisions, Classes of DSS, DSS Users, GDSS, Characteristics of GDSS.
* Organization & Information Systems: Relationship, Salient Feature of Organization, Effect of organization on Information Systems and Vice Versa.
* Advanced Information Systems: Knowledge Work Systems, Executive Support Systems, Expert Systems, Artificial Intelligence.
Section III * ERP: An Introduction, Application Examples of Information Systems.
BBA 206 : BUSINESS ENGLISH
SectionDetails
Section I: Grammar Expressing in Style; Words often confused; One-word substitution; Phrases; Idioms.
Section II: Advanced Reading Paraphrasing; Interpreting visual information: Tables, Graphs, Charts; Speed Reading.
Comprehension and Analysis of the book, “Who Moved My Cheese.”
Section III: Effective Writing Business Correspondences: Fax, Email; Taking Notes; Making Inquiries; Placing Orders; Asking & Giving Information; Registering Complaints; Handling Complaints; Drafting Notices; Job Applications.
Expository Composition; Argumentative Composition; Techniques of Argument; Logical Presentation; Descriptive Composition; Narrative Composition; Summary Writing; Proposal; Abstract; Agenda; Minutes.
Section IV: Speaking Business Etiquettes; Impromptu Speech; Debate; Role Play; Presentations.
Section V: Listening Business-related Conversation Exercises.
BBA 301 : MARKETING MANAGEMENT – 2 [CONSUMER BEHAVIOR]
SectionDetails
Section I * Consumer Behaviour: Nature & Application.
* Consumer as an individual.
* Consumer needs & Motivations.
* Influence of personality, psychographics & attitude on consumer behaviour.
Section II * Consumer as a perceiver & learner.
* Individual differences in behaviour personality, values, lifestyle.
* Consumer behaviour & external influences.
* Group dynamic & consumer reference groups.
Section III * Social class & Status.
* Culture & ethical values.
* Family & household influences.
* Situational influences.
BBA 302 : FINANCIAL MANAGEMENT – 2 [MANAGERIAL ACCOUNTING]
SectionDetails
Section I * Scope of Financial Management, Traditional Approach, Modern approach, Investment Decision, Financing Decision, Dividend decision, Objectives of Financial management, Profit Maximization vs Wealth Maximization.
Section II * Capital Budgeting – Meaning, importance and various techniques: accounting rate of return, pay back method, net present value, net terminal value, internal rate of return, profitability index method.
* Measurement of cost of capital: cost of debt, cost of preference shares, cost of equity shares, calculation of overall cost of capital based on Historical and Market Weights.
Section III * Operating and Financial Leverage, Capital Structure Decision. NI approach, NOI approach, MM approach, Traditional approach.
* Working Capital Management – Definition, importance, factors affecting working capital. Sources of raising working capital finance.
BBA 303 : HUMAN RESOURCE MANAGEMENT – 2
SectionDetails
Section I * Introduction: Meaning, scope, objectives and importance of Human Resource Management, Personnel Management, its functions, policies & roles. Organizing the Human Resource Management department in the organization. Human Resource Management practices in India.
* HR audit.
* Human Resource Planning: Definition, objectives, process and importance, job analysis, description, specification, Recruitment, selection, placement and induction process.
Section II * Personnel Development Program: Employee training, executive development and career planning & development, performance appraisal.
* Job Compensation: Job evaluation, wage & salary administration, incentive plans & fringe benefits, variable compensation individual & group.
* Promotions, demotions, transfers, separation, absenteeism & turnover.
Section III * Quality of work life & quality circles, job satisfaction and morale. Social security, health and safety, employee welfare.
* Counseling for effective Human Resource Development.
* Human Relations: definition, objectives & approaches to human relations, employee grievances and discipline, participation & empowerment, Introduction to collective bargaining.
BBA 304 : BUSINESS MATHEMATICS & STATISTICS – 2 [MATHEMATICAL STATISTICS]
SectionDetails
Section I * Data Analysis: collection and presentation of business data, Measure of Central Tendency.
* Measures of Dispersion: Range, Quartile Deviation, Mean Deviation, and Standard Deviation.
* Measures of Variations: Skewness and Kurtosis.
* Correlation Analysis: Rank Method & Karl Pearson’s Coefficient of Correlation and Properties of Correlation.
* Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression Coefficients and Relationship between Regression and Correlation.
Section II * Theory of Probability: Law, Conditional Probability, Bayes' Theorem & Probability Functions.
* Forecasting: Techniques, Exponential smoothing & Regression.
* Theoretical Distributions: Binomial, Poisson and Normal Distribution.
* Theory of Estimation.
BBA 305 : CORPORATE COMMUNICATION
SectionDetails
Section I Different types of Media Vehicles; Broadcast; Electronic, Print, Outdoor, Non-conventional.
Section II Promotional Mix:
1. Advertising: History; Types; Marketing Mix; Objectives; DAGMAR; Budget; Positioning; Ethics.
2. Sales promotion: Introduction, Types, Tools, Ethics, Case Studies.
3. Direct Marketing: Tools: Writing of mailers.
4. Public Relationship: Introduction; Tools; Event Management.
5. Personal Selling: Introduction; Steps.
BBA 306 [A] : BUSINESS TAXATION
UnitDetails
Unit 1 Income Tax Act-1961 (Meaning, Concepts and Definitions)
Income, Person, Assessee, Assessment year, Previous year, Agricultural Income, Exempted Income, Residential Status of an Assessee, Fringe benefit Tax, Tax deducted at Source, Capital and Revenue Income and expenditure.
Unit 2 Computation of Taxable Income under the different heads of Income:
a) Profits and Gains: Definitions, Deductions expressly allowed and Business and professions disallowed (Theory and Problems).
d) Capital Gains: Chargeability-definitions-Cost of Improvement Short term and long term capital gains-deductions (Theory only).
e) Income from other sources: Chargeability-deductions-Amounts not deductible (Theory only).
Unit 3 Tax Planning with Reference to Financial Management Decisions:
1. Capital Structure;
2. Dividend Policy including Section 194;
3. Inter-Corporate Dividend;
4. Bonus Shares – Equity and Preference Shareholders.
Unit 4 Miscellaneous:
Tax deducted at source, Return of Income, Advance payment of Tax, methods of payment of tax, Forms of Returns, Refund of Tax (Theory).
Central Sales Tax Act 1956 – Introduction; VAT, Registration of Dealers, Levy and Collection of Tax and Penalties.
Service Tax (Finance Act 1994).
Unit 5 Income Tax Authorities:
Organization structure of Income Tax Authorities / Administrative and Judicial Originations, Central Board of Direct Tax (Functions and powers of various Income Tax Authorities).
BBA 306 [B] : PSYCHOLOGY
SectionDetails
Section I Introduction: Definition, Scope, Methods and Branches of Psychology (with special reference to Industrial/Organizational Psychology).
Major Viewpoints: Behaviouristic approach, Gestalt school, Psychoanalytic school (Freud).
Section II Sensation, Attention and Perception: Attributes and classification of sensation; Attention – Determinants, shift, fluctuations, distraction; Perception – Definition, determinants.

Learning Process: Factors of Learning, Theories – Connectionism, Classical and Operant Conditioning, Programmed Learning.

Memory: Encoding, Storage, Retrieval; STM, LTM, Other types. Forgetting – its causes.

Emotion: Reaction (types), Physiological basis.

Intelligence: Definition, Concept of IQ, Emotional Intelligence.

Personality: Definition, Types, Traits, Tests.
BBA 401 : STRATEGIC MANAGEMENT
SectionDetails
Section I Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists.

Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives.
Section II Environmental Appraisal: Concept of environment, components of environment (Economic, legal, social, political and technological). Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS).

Corporate level strategies: Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring. Concept of Synergy.

Business level strategies: Porter’s framework of competitive strategies; Conditions, risks and benefits of Cost leadership, Differentiation and Focus strategies. Location and timing tactics. Concept, Importance, Building and use of Core Competence.
Section III Strategic Analysis and choice: Corporate level analysis (BCG, GE Nine-cell, Hofer’s product market evolution and Shell Directional policy Matrix). Industry level analysis; Porter’s five forces model. Qualitative factors in strategic choice.

Strategic control and operational Control: Organizational systems and Techniques of strategic evaluation.
BBA 402 : PRODUCTION AND OPERATIONS MANAGEMENT
SectionDetails
Section I Operations Management - Concepts; Functions, introduction, nature and scope, strategic issues- impact of quality, cost, flexibility and efficiency

Product Design & Development - Product Design and its Characteristics; Product Development Process (Technical); Product Development Techniques.

Process Selection - Project, Job, Batch, Mass & Process types of Production Systems;

Product - Process Mix

Facility Location & Layout - importance; Factors in Location Analysis; Location Analysis Techniques; Basic Types of Layouts, mode of processing- job shop or process layout- flow line or product layout, Hybrid layout, Cellular manufacturing, line balancing, material handling
Section II Capacity Planning - Concepts; Factors Affective Capacity. Planning, capacity Planning Decisions.

Production Planning & Control (PPC) - Concepts, Objectives; Functions

Materials Management - Concepts, Objectives, supply chain, MRP-I and MRP-II, inventory control models Functions
Section III Quality Management - Quality Concepts, Difference Between Inspection, Quality Control, Quality Assurances, Total Quality Management-Quality function deployment-monitoring performance for quality and improvement- Kaizen, incremental vs. break through improvement, QM tools, ISO 9000, Just-in-time(JIT) philosophy, Kan ban production system, world class manufacturing, TPM; Control Charts; acceptance Sampling
BBA 403 : OPERATIONS RESEARCH AND LOGISTICS
SectionDetails
Section I Operations Research
Introduction to OR Managerial Decision Making and OR.
OR Models: Principles and Types.
Linear Programming: Problem Formulation, Graphical & Simplex Method, Duality, and Sensitivity Analysis
Section II Operations Research
Transportation Models, Transshipment Problem, Traveling Salesman Problem, Assignment Models.
Game Theory – Two person zero sum game, Pure strategy, mixed strategy & saddle point, rules of dominance, Solution of special kind of games.
Decision Theory – Maximax, maximin, minimax regret criterion, Laplace criterion etc
Section III Operations Research
Waiting line models – Components and operating characteristics of Queuing system and channel configurations.
PERT-CPM
Section I Logistics
Introduction, concepts & significance, functions.
Physical distribution, transportation, inventory control, ware housing, packaging, material handling, order processing, location analysis.
Section II Logistics
Logistic Cost: Inventory, warehousing, production cost, channels, communication, transportation, material handling, packaging, customer service.
Section III Logistics
Logistic information systems: Need, components and design.
Transportation modes, made choice, inter transport, containerization, routing, logistic organization.
BBA 404 : PROJECT & EVENT MANAGEMENT
SectionDetails
Section I Project: Definition, characteristics, importance, types, steps in identification of projects, project life-cycle.

Project management: meaning and scope.

Technical appraisal, Environmental appraisal, Managerial appraisal.
Section II Economic & market appraisal including market survey for forecasting future demand and sales.

Financial appraisal: project cost estimation & working capital requirements, sources of funds, appropriate composition of funds (capital budgeting), preparation of projected financial statements viz. Projected balance sheet, projected income statement, projected funds & cash flow statements. Preparation of detailed project report.

Need & techniques for ranking of projects: payback method, accounting rate of return, internal rate of return, net present value method, net terminal value method, multiple internal rate of return.
BBA 405 : SOCIAL & MARKETING RESEARCH METHODS
SectionDetails
Section I Indian Society: Social Stratification: Caste System, Class System, Communities, Ethnic Groups, Religions, Weaker Sections and Minorities, Constitutional Provisions for Scheduled Castes, Scheduled Tribes and other Backward Classes.
Section II Socio-Economic Problems: Poverty, Illiteracy, Unemployment, Housing, Child Labour, Migration, Occupational Diseases, Insurgency, Terrorism, Crime, Project Affected People, Social Destitution, Beggary, Aged Population, Juvenile Delinquency, Problems in Family Life.
Section III Indian Culture: Features, Characteristics and Diversity. Differences with Western Culture, Human Values, Values in Work Life, Value Crisis in Contemporary Indian Society.
Section IV Research Methods: Terminology: Data and Information, Validity and Reliability, Deduction and Induction, Quantitative and Quantitative Methods.

Research Project: Choice of Topic, Writing a Research Proposal – Objective, Hypothesis, Methodology, Timeframe.

Research Design: Exploratory, Descriptive and Experimental design.
Section V Research Methods: Interview Method, Observational Method, Questionnaires, Case Studies, Action Research, Documentary Sources.

Survey Methods: Survey Design – Sampling, Qualitative Data, Quantitative Data.

Scaling Techniques: Concepts, Types, rating scales & ranking scales.
Section VI Data Analysis: Types of Research Data; Frequency Distributions, Bar Charts, Histograms, Pareto Charts.

Statistical Tools of Data Analysis: Mean, Median, Mode, Correlation, Regression, Tests of significance based on T, F & Z Distribution and Chi-Square test, Basic Concepts of Discriminant Analysis, Factor Analysis, Cluster Analysis and Conjoint Analysis.

Marketing Research Applications.
Section VII Report Writing: Formatting, Title Page, Abstract, Body, Introduction, Methods, Sample, Measures, Design, Results, Conclusions, References, Tables, Figures, Appendices.

Presentation of Report: Skills and Methods.
BBA 406 [A] : ENTREPRENEURSHIP DEVELOPMENT PROGRAMME
SectionDetails
Section I Definition of entrepreneurship - A conceptual model of entrepreneurship - Views of Schumpeter, Walker and Drucker - Entrepreneurship culture - trail of a true entrepreneur.

Entrepreneur & Manager

Entrepreneurial Motivation - Motivation factors - entrepreneurial ambitions - Compelling factors - Facilitating factors - The Achievement Motivation Theory - The Kakinada Experiment Establishing idea - Source of ideas, idea processing - selection of idea-input requirement, personnel finance, information and intelligences - Role of industrial fairs, Start your own business or buy an existing one: Advantages and disadvantages. Evaluating the existing business.
Section II Policy Incentive for entrepreneurial growth small scale Industrial Policy - Meaning of incentives and subsidies. Need for incentives and subsidies - Institutions assisting entrepreneurs - Role of District Industry Centres.
Section III Definition of small business - The benefits & opportunities of small business ownership - The potential drawbacks of entrepreneurship. Strategic Planning for small business - steps in Strategic Planning.

Steps for starting a small industry - Selection of product form of ownership, Preparation of project report, Registration as SSI, Power connection obtaining license compliance under Factories Act, Arrangement of finances, Presentation of Project Report.
BBA 406 [B] : BUSINESS ETHICS, CORPORATE GOVERNANCE, AND SOCIAL WORK
SectionDetails
Section I Ethics in Business: Concept of Business Ethics.
Corporate Code of Ethics: Environment, Accountability, Responsibility, Leadership, Diversity, Discrimination.
Principles and Theories of Business Ethics: Principles of Business Ethics, Characteristics of Ethical Organisation, Theories of Business Ethics, Globalization and Business Ethics, Stakeholder’s Protection, Corporate Governance and Business Ethics.
Section II Corporate Governance: Conceptual framework of Corporate Governance, Insider Trading, Rating Agencies, Whistle Blowing, Corporate Governance Reforms, Initiatives in India including clause 49.

Major Corporate Scandals: Junk Bond Scam (USA), Bank of Credit and Commerce International (UK), Maxwell Communication Corporation and Mirror Group Newspapers (UK), Enron (USA), WorldCom (USA), Tyco (USA), Andersen Worldwide (USA), Kirch Media (Germany), Vivendi (France), Parmalat (Italy) and Satyam Computer Services Ltd (India).
Section III Corporate Social Responsibility: Arguments for and Against; Strategic Planning and Corporate Social Responsibility; Corporate Philanthropy, Meaning of CSR, CSR and CR, CSR and Corporate Sustainability, CSR and Business Ethics, CSR and Corporate Governance, Environmental Aspect of CSR, CSR Models, Drivers of CSR, ISO 26000.
Section IV Social Work: Concept, Definition, Objectives and Functions of Social Work, and Methods of Social Work.

Values and Principles: Religious, Political and Utilitarian values, Code of professional ethics, Generic principles of social work.

Social Work Practice in India: Concepts: Social work, Social welfare, Social service, Social services, Social development, Social change, Social action, Human rights, Social exclusion (marginalization, exploitation, oppression), Empowerment.
Section V Social Movements: Dalit movements, Tribal movements, Peasants movements, Working class movements, Naxalite movements, Women’s movements, Environment and Ecological movements, Movements of project affected persons.
BBA 501 : RETAIL MANAGEMENT
SectionDetails
Section I Introduction to Retailing: An Overview: Definition and scope– Retailer– Evolution of retailing industry – Factors behind the change of Indian Retailing industry– Economic growth Retailers’ role in distribution channels–benefits of retailing– Retailing Environment– The legal Environment Economic Environment, technological Environment, competitive environment.
Section II Retail institutions: Theories of institutional change: wheel of retailing, dialectic process, retail accordion, natural selection. Classification of retailers: Store based and Non–store based retailers.

Understanding the Retail Customer: The Market Structure: structure of buying population and their behavior. Population Analysis. Demographic Analysis. Geographic Analysis.
Section III Merchandise Assortment Planning: Organizing the buying process by categories: Category Management process, The Buying Organization, Assortment planning process: Need for trade-off between variety, assortment and product availability, Assortment plan, Product mix trends: Shotgun merchandising, Rifle merchandising.

Purchasing Systems. Merchandise Purchasing. Merchandise Pricing. Retail promotion mix.
Section IV Store management: Store management, Role of Store managers, Retail Personnel Management Process, legal and ethical issues in managing store personnel, cost controls, reducing inventory shrinkage, detecting and preventing shoplifting.

Store layout, design and visual merchandise. Customer service. Retail selling.

Contemporary Issues in Retailing: Ethical and Legal issues in retailing. Careers in retailing.
BBA 502 : INDIAN FINANCIAL SYSTEM
SectionDetails
Section I Financial system in India: RBI and financial system, money market, characteristics, instruments, role of DFID, introduction to capital market, its role, significance.

History of stock exchanges: regulations of stock exchanges, licensed dealer, online trading concept, qualification for membership, functions of stock exchanges, regulations on trading, measures to promote healthy stock markets.
Section II Structure of Indian Financial markets: Major players in the capital market – NSE, OTCEL, Regional Exchanges; Role of Broker, merchant banker, underwriter, depository.

Types of instruments in the Indian Market: Equity, Preference Shares, Debentures, Bonds, Warrants, Options, Convertible securities, Fixed deposits, Derivatives, Debt Securitization, Commercial Paper, Euro Issue etc.
Section III Regulations of the capital market in India: Securities and contracts Regulation Act; SEBI.

Evolution of Merchant Banking: scope, functions and its role in Indian context. SEBI Guidelines for Merchant Bankers.

SEBI Guidelines on Issue Management: Pre-Issue & Post Issue work; Designing & pricing of Instruments preparing for public issues.
BBA 503 : SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
SectionDetails
Section I 1. Investment management: objective, investment opportunities, and philosophy of individual & institutional investors.

2. Fundamental analysis: concept and significance of economic analysis, industry analysis: introduction, need for industry analysis, alternative classification of industry, industry life cycle analysis, economic factors & industry analysis, SWOT analysis for industries.
Section II 1. Company analysis: nature and style of management, key role of financial analysis, ratio analysis.

2. Technical analysis: different techniques of analysis, Dow Theory, volume indicators, market sentiment indicators, confidence indicators, points & figure charting, bar charting.

3. Efficient market theory random walk: weak form, semi-strong, strong form of market.

4. Empirical tests: Comparison of random walk, technical & fundamental analysis.
Section III 1. Portfolio analysis selection: portfolio theory, return portfolio risk, efficient set of portfolios, optimum portfolio, capital asset pricing theory (CAPM), capital market line, security market line, corporate or folio management in India, portfolio revision techniques, constant value & constant ration plan, formula plan, dollar cost averaging.

2. Options & futures: concept of derivatives, option trading, option contracts settlement, pricing of option futures, concept of futures, characteristics of future contract, its types, difference between future, options, forwards & badla contracts.

3. Introduction to Investments.
4. Portfolios of risky securities.
5. Efficient frontier.
6. Sharpe's Single index model: Capital assets pricing model.
BBA 504 : E-COMMERCE
SectionDetails
Section I * Introduction: E-Business & E-Commerce.
* Fundamentals: E-Commerce: E-Business Infrastructure; E-Environment.
* Internet, Intranet, World Wide Web: Introduction; Gopher, FTP, Telnet, HTTP, Network Protocols; Internet facilities through www.
Section II * E-Business Strategy: Supply Chain Management; E-Procurement.
* Case Studies: Online Gambling; Music Industry; Amazon.com & Flipkart.com.
Section III * E-Marketing: Customer Relationship Management; Change Management.
BBA 601 : SERVICES MARKETING
SectionDetails
Section I * Growth of service sector economy, Service Characteristics, Service Classification, Service product, Traditional 4 P's of marketing and extended Marketing mix, Service Marketing Triangle, Service Marketing Mix, Quality Gaps Model.
* Consumer Behaviour in Services, Customer Expectation of Service, Customer Perception of Service. Understanding Customer expectation and Perception through Marketing Research.
* Relationship Marketing - Concept, Benefits and Strategies.
Section II * Service recovery.
* Service Development and Design: New Service Types, Supplementary Services, Developing Positioning Strategy, Positioning Maps.
* Services cape Types, Services cape effects on behaviour.
* Importance and Strategies for effective delivery through Employees, Intermediaries and Customer Participation.
Section III * Managing Demand, Managing Capacity, Waiting Line Strategies.
* Services Marketing Communication Mix, Communication Strategies.
* Factors related to Pricing, Pricing approaches, Pricing Strategies.
* Customer Service Function.
BBA 602 : INTERNATIONAL FINANCE
SectionDetails
Section I * The international monetary system – History, Bretton woods and period after 1971.
* Foreign Exchange Market and Exchange Rate Determination.
* Currency Risk Management.
Section II * Interest Rate Exposure Management.
* Eurocurrency Markets.
* International Project Appraisal & Project Finance.
* Currency future & options, currency swaps.
Section III * Country Risk Analysis.
* International cash management.
* International Portfolio Management.
* International Accounting Standards - Effect of changes in Foreign Exchange Rate.
BBA 603 : RISK MANAGEMENT
SectionDetails
Section I Market Risk Measurement: Risk management Principles; Sources of Market Risk; Derivatives and Risk Management; Risk Measurement before VaR; Measures of Financial Risk; VaR, Coherent Risk Measures; Estimating Market Risk; Estimating Liquidity Risk.
Section II Credit Risk Measurement: Concept; Credit Analysis of Corporate Bonds; Agency Ratings; Modeling Credit Risk; Elements of Credit Risk; Default Risk; Measuring Default Probabilities; Loss given Default; Loan Portfolios, Expected Losses & Unexpected Losses; Credit Derivatives; CLN; CDO; CDS.
Section III Operational Risk Measurement: Concept; Identification; Drivers; Approaches; Managing operational risk; Insurance; Hedging using derivatives; Application of VaR; Risk Adjusted Performance Measurement; VaR Based; Earnings Based; SVA; Integrated Risk Management; Legal; Reputational; Accounting; Other types – Regulatory, Political; Firm wide performance; Controlling Firm Wide Risk; Model Risk.
Section IV Investment Risk Measurement: Investment companies & Evaluation Portfolio Performance; Hedge Fund Management; Hedge fund basics; Analysis of performance of Hedge funds; Risks in Hedge Funds; Individual Hedge Fund Strategies; Style Drifts – Monitoring, detection and control.
BBA 604 : BUSINESS LAW AND INDUSTRIAL RELATIONS
SectionDetails
Section I * Indian Contract Act: nature of contract, offer and acceptance, consideration, capacity to contract, free consent, legality of object, agreements not declared – avoid, contingent contract, quasi contract. Special Contracts – Indemnity and Guarantee, Bailment and Pledge, Contract of Agency. Sale of goods act 1930 – Formulation of contract, Conditions and Warrants transfer of Property, Performance of Contract, Right of an unpaid seller.

* Negotiable Instruments Act: Definition Bills & Cheques, Parties to Negotiable Instruments, Negotiation Presentment, Dishonor, Discharge of a Negotiable Instruments, Rules of Evidence, Estoppel, Hundies, Bank and Customer.
Section II * Concept and Importance of Industrial Relations.
* Trade Unions: Structures of Trade Unions, management of trade Unions, Problems of Trade Unionism, in India New Directions in Trade Unions-White Collar Unionism, Rural Unionism.
Section III * Workers Participation in management: Conceptual Aspects, Practice of Workers Participation-Self Management Systems Member of Management Bodies, Work Councils, Joint management Councils.

* Collective Bargaining: Concept and Importance, process of Bargaining, Goals and Strategy in Bargaining; Problems of collective Bargaining.
Section IV * Industrial Disputes: Theoretical Framework, Causes of Disputes. Types of Disputes: Settlement of Industrial Disputes, Conciliations, Arbitration, Adjustments.

* Grievances: Causes, Grievance Procedure, Employee Discipline.
Other Study Materials
TopicAccess
Notice Writing Read Now
Memorandum Read Now
Marketing Management Read Now
Decision Making Read Now
Policies, Procedure & Strategy Read Now
Planning Read Now
Business Economics Read Now
Letter Writing Read Now
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Concept of Management Read Now
Corporate Communication Read Now
Promotional Mix Read Now
Strategic Management Read Now
Nine Cell Matrix / Hofer’s Matrix Read Now
Ansoff Matrix Read Now
View on Entrepreneurship Read Now
E-Commerce Read Now
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