Enroll today at a leading college in Patna offering B.Tech, Law (LLB), MCA, MBA, BCA, BBA, Diploma, BA JMC & B.Com (P) programs.
Enroll today at a leading college in Patna offering B.Tech, Law (LLB), MCA, MBA, BCA, BBA, Diploma, BA JMC & B.Com (P) programs.
| Unit | Details |
|---|---|
| Unit 1: Introduction | Definition and features: Communication as a Medium of Transference and Functions of Effective Communication, Process of Communication, Oral and Written Communication, Formal and Informal Communication, Miscommunication, Identifying Barriers in Communication to Aid Clarity in Communication Verbal Communication: Intrapersonal Communication, Interpersonal Communication, Small Group Communication, Public Speaking or Mass Communication Nonverbal Communication: Paralanguage, Kinesics, Haptic, Proxemics, Sign and Symbols, Body Language and behaviour, Appearance, Posture, Gesture, Eye Contact, Artifacts, Voice Modulation |
| Unit 2: Remedial grammar | Basic Grammar: Parts of Speech in English Grammar Time and Tenses, Subject-Verb Agreement, Direct and Indirect, Active and Passive Voice Articles, Common Errors, Idiomatic Usage of Language Understanding Sentence Structure: Parsing Sentences Sentence Types (the declarative, the interrogative, the exclamatory and the imperative) Business Lexis or Vocabulary: English for Specific Purposes: English for Specific Purposes Vocabulary Related to Fields of Hospitality, Travel and Tourism, Airlines, Banking, Media, General, Corporate sectors; Phrasal Verbs, Word Pairs, Synonyms and Antonyms, affixes – prefixes and suffixes, homonyms, hyponyms, eponyms, contranyms etc |
| Unit 3: Phonetics and Phonology | Introduction to Phonetics, Clear Articulation and Basic Knowledge of the Phonemes of English; Speech Sound: Phonetic Symbols or International Phonetic Alphabet; Elements of Phonology – Accent, Rhythm, Pitch, Intonation, Stress; Syllabication, accent and rhythm in connected speech and intonation |
| Unit 4: Employment Communication | Communication for Employment (Written): Cover Letter, Resume, CV, Job Application and Follow-up Letter Communication for Employment (Oral): Group Discussions and Interviews: What is Group Discussion? Organising a Debate and Actively Participating in It;Attending Job Interviews; Presentations and their evaluation; Jam / Extempore; Mock Interviews; Role play based on observation of behavioural patterns; Hot Seat Simulation Activity - with evaluation – e.g. Being Rajat Sharma |
| Unit 5: Effective Writing | General Introduction; Creative Writing; Articles; Essay; Paragraph Writing; Composition and Composition Types; Summary; Report Writing; E –Mails and Memos; CV Writing and cover Letter; Reports of Survey Questionnaires; Professional Brochure Writing / Writing a Proposal Letter Writing – Formal & Informal; Report Writing – official and business reports. |
| Unit 6: Effective Reading | Techniques of Critical Reading; Extensive and Intensive Reading; Methods of effective reading and writing – skim, scan, and read for gist and/or specific meaning, spot topic sentences, summing up Reading Comprehension - focus on business, current affairs, travel and tourism, environment * Public speaking * Presentation skills and grooming – highlighting the role of soft skills’ role in personal success |
| Selected Readings | “June 2001: Reality TV” (An excerpt from Rushdie, Salman: Step Across This Line) “Photograph” (An excerpt from Kumar, Amitav: Passport Photos) |
| Unit | Details |
|---|---|
| Unit 1: Overview of Indian Society | Understand the multi-cultural diversity of Indian society through its demographic composition: religion, caste, language, regional differences Understand regional variations according to rural, urban and tribal characteristics. Concept of Disparity: Explore the disparities arising out of gender with special reference to violence against women, female foeticide (declining sex ratio), and portrayal of women in media; Appreciate the inequalities faced by people with disabilities and understand the issues of people with physical and mental disabilities. |
| Unit 2: Understanding our Society | Examine inequalities manifested due to the caste system and inter-group conflicts. Understand inter-group conflicts arising out of communalism; Examine the causes and effects of conflicts arising out of regionalism and linguistic differences. |
| Unit 3: The Indian Constitution and Aspects of Political Processes | The structure of the Constitution-the Preamble, Main Body; Schedule Basic features of the Constitution. Fundamental Duties of the Indian Citizen; The party system in Indian politics; Local self-government in urban and rural areas; the 73rd and 74th Amendments |
| Unit 4: Globalisation and Human Rights | Understanding the concepts of liberalization, privatization and globalization; Growth of information technology and communication and its impact manifested in everyday life; Impact of globalization on industry: changes in employment, crises in agrarian sector and changes in migration pattern. Human Rights: origin and evolution of the concept; The Universal Declaration of Human Rights; Human Rights constituents with special reference to Fundamental Rights stated in the Constitution. |
| Unit 5: A General Overview of Major Religions | Hinduism, Islam, Sikhism, Buddhism, and Christianity |
| Unit | Details |
|---|---|
| Unit 1: Introduction | Defining Communication-Types-Functions-Process-Barriers of communication |
| Unit 2: Models of Communication | Models of Communication- Laswell Shannon and Weaver , Charles Osgood, Wilber Schramm, T.M. Newcomb, Westley and MacLean |
| Unit 3: Types | Non-Verbal Communication-Kinesics-Proxemics-Time Language-Para Language-Physical Context |
| Unit 4: Communication Dynamics | Verbal Communication-Oral-Telephone-Interviews-Group Discussions-Meetings-Speeches Written-Notice, Agenda and Minutes-Business Correspondence |
| Unit | Details |
|---|---|
| Unit 1: Introduction | Characteristics of Radio as a medium of Mass Communication. Reinvention of the Radio –Careers in Radio |
| Unit 2: Script formats | General Characteristics of writing scripts for the Radio. Various Scripts formats: Writing for the purpose of broadcasting – 1) Radio Talk 2) Discussion Programme 3) Interview 4) News 5) Documentary and Features 6) Commercials 7) Radio Drama 8) Music Programmes |
| Unit 3: Programme Formats | The Phone-In Programme - Technical facilities – The Open line – The Specific Subject – Consumer Affairs – Personal Counselling The Vox Pop – phrasing the question – choosing the site – the recorder – putting the question - the final preparation |
| Unit 4: Music and Sound | Music in radio programming – Sound effects- Selecting music and for Radio Programmes |
| Unit | Details |
|---|---|
| Unit 1 | Introduction to Computer hardware (only basics) |
| Unit 2 | MS Word: Using all functions within the software to create documents and to work on it |
| Unit 3 | Power Point Presentation |
| Unit 4 | Page Maker: Using the functions to design a page for a newsletter |
| Unit 5 | Quark XPress – designing news applications – Designing a newspaper and magazines Students will have to design a newsletter on a concurrent topic and present in the class. |
| Practical Exercises (MS Word) | Design a News Print using Format Options with Pictures. Design a Table using Table Menu commands and setting Bullets & Number Styles to the given points. |
| Practical Exercises (MS PowerPoint) | Prepare a Presentation setting the Animation and Sound Effects to the Text and to the Slides. |
| Page Maker | Design a Visiting Card. Design any Invitation. |
| QuarkXPress | Design a News Items using News Links. Add Pictures to the News Items. |
| Unit | Details |
|---|---|
| Unit 1 | Introduction to Sound – Digital & Analogue - Sound spectrum and frequencies – Audio Console -Patchbay- Audio recording systems - Analogue recording systems- Tape based recording systems- Tapeless Recording systems |
| Unit 2 | Studio equipment -microphones: types, pickup patterns, uses - audio connectors Preparing radio scripts for: radio talk - PSA – Jingle |
| Unit 3 | Audio control booth - Basic Audio operation |
| Unit 4 | Introduction to Digital Audio Software - digital audio formats |
| Practical Exercises | 1. Voice Recording 2. Recording sound effects (foleying) 3. Radio talk: with intro/extro music and announcement 4. Scripting , production and post production of Radio Jingle 5. Recording of interviews |
| Lab Work | Students will maintain a lab-book with a record of the exercises: task description| equipment used| procedure followed| script [if any] | Self-evaluation of the task | The lab book exercises will be countersigned by the professor in-charge and produced as part of the evaluation at the University viva-voce. |
| Unit | Details |
|---|---|
| Unit 1: The Marketing Process | What is Marketing – Marketing Strategy and Situation Analysis – The Marketing Plan – The Marketing Mix – The Product – The Brand Name – Trademarks and Trade Characters. |
| Unit 2: Consumer Behaviour | The Study of Consumer Behaviour – Consumer needs and Motivation – Personality and Consumer Behaviour – Consumer Perception – Consumer Attitude Formation and Change – Influence of Family, Social Class and Culture on Consumer Behaviour – the consumer’s decision making process. |
| Unit 3: Segmentation and Targeting and Positioning | Segmentation Strategies – Positioning strategies – Determining the positioning strategies – making the Positioning decision. |
| Unit | Details |
|---|---|
| Unit 1: Introduction to Social Media | Internet and information revolution. Development of Social Media. Current state of the industry. Social Media v/s Traditional Media. Social Network Theory. Current Global and Local trends in Social Media. Online politics, Internet surveillance, virtual communities; Social media and fake news, Credibility of the information, Social Media Ethics - Appreciating diversity, understanding cultural sensitivity and social responsibility in the 21st century |
| Unit 2: Social Media Platforms | Symmetric and Asymmetric Social Networks, Facebook- Newsfeed, Profile, Ads, Causes, Connect. Twitter - Search, Stream, 3rd Party Platforms, Lists, @Anywhere, @Ad Platform. Video: YouTube - Commenting system, Top viewed videos, setting up a channel, Live Streaming. Email: organisational and private, email domain. LinkedIn - Tips and Guides, Profile Reviews. Other channels like photo-sharing networks like Instagram, Pinterest, Snapchat and mobile apps. Blogs: Blogger, Tumblr, Wordpress. Influencers - Who are they? How to use them to benefit your brand? |
| Unit 3: Social Media and Marketing | The Development Process: Work Plan, Competitor Benchmarks, Goals. Social Media Marketing Strategy. Tips for Social Media Management – do’s and don’ts, Social Media Audience and Goals for Social Media Marketing, Social Commerce, Integrated Social Media Campaign. Social Media Measurement: Social Media Metrics, Establishing Goals and Tracking metrics. Hashtags and SEOs: introduction to the concept; its determination and ways to modify it. Managing Information: Aggregators; Google Alerts. |
| Unit 4: Social Media in Various Contexts | Social Media in Journalism, Public Relations, Advertising, Politics. Content creation: different voices for different social media platforms. Using Social Media within Different Industries: Marketing, Customer Service, Fundraising, Crowdsourcing, Politics & Policy, Personal Branding, and Collaboration. The Case for B2C and B2B Companies- How companies are leveraging social media. Closed social media groups. PR Implications: Link between social media and PR, Reputation and crisis management. Organizational Culture: Social Media Policy. Legal Side of Social Media: In house guidelines, Copyright and Trademark Implications. |
| Unit | Details |
|---|---|
| Unit 1: Introduction | What is media literacy? – Definition -5 fundamentals of Media literacy – Principles of Media Literacy – Why is Media Literacy important?Importance of information - Importance of skills |
| Unit 2: Messages and Content | Importance of Media literacy - Message saturation -Active and passive exposure - Skills of Media Literacy- Rudimentary skills -exposure-recognizing symbols and patterns - matching the meaning- process skills- message focussed skills - analysis- comparison/contrast- Message extending skills |
| Unit 3: Media Literacy Concepts | Concept of Media education- Significance of Media literacy - Agenda of media Literacy- Traditional vs non-traditional teaching methods - NCERT and Media Education |
| Unit 4: Effects and Impact | Children and television- children and advertisements- impact of TV, music video and new media on adolescents and young people - portrayal of gender in the media -case studies |
| Unit | Details |
|---|---|
| Unit 1: Concepts | Mass media and Society- effects of mass communication within society- functions of mass media- interactive perspective. Hypodermic or Bullet Theory- Individual Differences Theory- selective exposure- selective perception- selective retention |
| Unit 2: Cognitive Dissonance and Personal Influence | L.A. Festinger's Cognitive Dissonance Theory- concept of dissonance- sources of dissonance Paul Lazarsfeld's Personal Influence Theory- two-step flow of communication-multi----step flow of communication |
| Unit 3: Sociological Theories | Sociological Theories of Mass Communication- The Cultivation Theory- Social Learning Theory- Agenda Setting Theory- Play Theory-Uses and Gratification Theory- Dependency Theory |
| Unit 4: Normative Theories | Normative Theories of Mass Communication- Authoritarian Theory- Libertarian Theory- Social Responsibility Theory- Soviet Communist Theory- Development Media Theory and Democratic-Participant Media Theory |
| Unit | Details |
|---|---|
| Unit 1 | Photoshop: Applying effects to the photographs – Adding layers – Applying special effects |
| Unit 2 | Corel Draw – Basic Tools – Graphics – Applying Graphics Concept – Designing Pamphlets, Posters Handbills Etc– Exporting output in different output |
| Unit 3 | Editing in Adobe Premiere |
| Practical Exercises (Photoshop) | 1. Applying special effects to photographs using different tools 2. Convert Black and White Photographs into Color in Photoshop. 3. Apply Rainbow effect to the images in Photoshop. 4. Prepare Cover Page Using Photoshop. 5. Design a Front-Page using Photoshop |
| Corel Draw | 6. Understanding Corel Draw 7. Basic Tools 8. Using Coral Draw for Graphics Design 9. Preparing Titles for Movie |
| Adobe Premiere | 10. Use of Adobe Premiere for editing small clippings 11. Add sound effects to the movie clips. 12. Apply different transitions to the movies. 13. Use of Adobe Premiere for editing small clippings and making a DVD 14. With the available rushes groups will make a 3 minutes film |
| Project | Students will have to make a digital library comprising a minimum of ten pictures (out of which at least two must be animations) and a website template. |
| Unit | Details |
|---|---|
| Unit 1 | Sound Aesthetics - Environment- Figure/ground- perspective-continuity-energy |
| Unit 2 | Mono-stereo-surround sound - Remote, live, and sports production |
| Unit 3 | Drama script - Vox pop - Semi scripted programme |
| Unit 4 | Digital technology and advancements - Creating files and naming them – Recording – Using EQ, DYNMS, SFX, and Reverb – Source Selection – Cleaning and Editing |
| Unit 5 | How to do a music recording? – Elements of music recording - Mixing Pre and Post Mastering |
| Practical Exercises | 1. Group exercise: 8 minute children's radio drama 2. Individual exercise: Recording a 30 second PSA 3. Group exercise: 10 minute panel discussion 4. News programme [10 minutes] [mix of 5 news feeds+ 2 min voxpop+ 2 minute studio interview] |
| Lab Work | Students will maintain a lab-book with a record of the exercises: task description| equipment used| procedure followed| script [if any] | Self-evaluation of the task | The lab book exercises will be countersigned by the professor in-charge and produced as part of the evaluation at the University viva-voce. |
| Unit | Details |
|---|---|
| Unit 1: Understanding PR | PR – Definition, Nature and Scope – Role of PR in the 21st Century – Model of PR - Types of PR – Types of Public and Tools of PR - Art of persuasion, feedback, campaign planning and strategies - PR Campaign - PR Research – PR Campaign Evaluation |
| Unit 2: Media, Investor and Government Relations | Media Relations – Writing press release, rejoinders – organizing press conferences - Newspapers space – Role of Corporate Communication in Annual General body meeting and Sponsorships – investor Relations Overview – Developing an Investor Relation Program – Investor Relations and the Changing Environment – The Rise of Regulations – The Rise of Government Relations |
| Unit 3: New Channels of Communication | Communication channels and the role of technological innovation – Bulletin boards – Intranet communications – News letter |
| Unit 4: Internal Communication | Role and scope of internal communication with employees - Various tools of internal communication - house journal, video magazine idea boxes, open houses, brainstorming sessions, clubs, extra-curricular activities |
| Unit 5: Crisis Communication | Managing Communication in a crisis – Lobbying – Importance of PR in corporate communication – Analysing and compiling news – Organizing media events - Communication audits |
| Unit | Details |
|---|---|
| Unit 1: Theories of Press | Theories of Press – Authoritarianism – Libertarianism – Soviet Theory – Social Responsibility theory – Indian Mainstream and Vernacular press – Role and impact of Newspapers in Society – Impact of technology on newspaper (Newsgathering, editing, design, and layout, printing). |
| Unit 2: Basics | News – Definitions – News values – Different types of news – Hard and Soft news – News sources – News Agencies -- Newspaper organisation: Editorial, Business, Circulation - The reporter’s duties – Qualities – Various Reporters – Bureau Chief – Beat and Spot reporting – Curtain raiser – House style |
| Unit 4: Writing | Writing for Newspapers – Different structures – Pyramid – Hourglass, Diamond structure – Intro or lead and its significance – ABC of Journalism (Accuracy, brevity and Clarity) – Objective writing – Balance – In-depth reporting - Editorials – Op-ed – Significance of letters to the editors – Columnists – free lancers |
| Unit 5: Editing | Editing – The flow of news copy – Sub-editor: functions and proof reading – Headlines – Importance – Different types – dos and don’ts in headline writing – Editor – Photojournalism – Captions and cut-line writing |
| Unit 6: Formats | Report Writing: General Events, Press Conferences, Crime, Public Meetings, Press Releases, Disasters, State Assemblies, Parliament, Business, Science and Technology, Obituaries, Sports, Public Issues, Letters to the Editor. Feature Writing: Personal Profiles, Book Reviews, Film Reviews, Music Reviews. |
| Unit | Details |
|---|---|
| Unit 1: Introduction | Introduction to Television Production – Television production process – Production elements – Camera, Lighting, Audio, Switching, Video Recording and Special effects – Television Studio – Studio Control room |
| Unit 2: Production | Stages in production: Pre-production – Writing treatment for single camera production – Post production – Production people – Non technical personnel – Technical personnel – News production personnel |
| Unit 3: Camera | Television camera introduction – How camera works – Types of camera: Analog versus Digital camera, Studio cameras – ENG and EFP camera, Consumer Camcorders – Electronic characteristics – Aspect ratio – White balance – Resolution – Operating light level and gain – Operational characteristics |
| Unit 4: Lenses | Lenses: Optical characteristics of lenses – Focal Length – Focus – Iris – Depth of field – Operation lenses – Zoom control – Digital Zoom control – Focus control – Mounting Equipment – Basic camera mounts – Mounting head – Special mounting devices – Camera operation and picture composition – Framing effective shots |
| Unit 5: Lighting | Studio lighting instruments: Spot light, flood lights – Filed lighting instrument: Portable spotlights – Portable flood lights, techniques of television lights – Three point lighting: Key light, Fill light, and Back light – Introduction Video Editing – Linear and non-linear editing – Offline and Online editing – Editing procedures and transition devices |
| Unit | Details |
|---|---|
| Unit 1: Introduction to Advertising | Advertising defined – A brief History of Advertising – The Development of Modern Advertising – Contributions of Advertising to Social Welfare – Social Effects – Economic Effects. |
| Unit 2: The Advertising Agency and the Business of Advertising | The Advertiser: Organizing for Advertising Decision Making – The Advertising Agency – Special Service Groups |
| Unit 3: Channels of advertising | The world of Media: An overview – The Evolution of Media into Advertising Vehicles – Types of Media – Media Expenditures – Media Characteristics – Print as an advertising Medium. The Medium of Newspapers – The Medium of Magazines – Audit Bureau of Circulation – Radio as an Advertising Medium – Types of Broadcast Advertising – Broadcast Ratings – Television as an Advertising Medium – Television Rating Points – Direct Advertising – Speciality Advertising – Point of Purchase Advertising – Outdoor Advertising (bill boards, kiosks) – Internet Advertising: Delivery Methods – Compensation Methods – Benefits of online advertising – Concerns – Regulation – Mobile as an advertising Medium. |
| Unit 4: Setting Goals and Objectives | Function of Objectives – General Business Objectives – Specific Objectives – The DAGMAR approach |
| Unit 5: Planning and Managing the Advertising Campaign | Seven Basic Steps in Campaign Planning – Advertising Coordination – Brand Management – Associating feelings with brand – Brand Equity, Image and Personality |
| Unit 6: Advertising Creativity | Attention and Comprehension – Understanding Benefit Based Attitudes – Creative Strategy – The Creative Process: Coming up with an Idea – The Art of Copywriting – The Creative Approaches – Advertising Visualization and Design |
| Unit 7: Advertising Budget | Advertising as an investment – the Advertising Budget Making Process – setting Media Budgets |
| Unit 8: Media Planning and Implementation | Media Planning – Media Decision Tools – The Media Plan : Media Strategy – Media buying : Putting the Media Plan in Action |
| Unit 9: Advertising Regulation | Legal Restrictions on Advertising Practice – Enforcement of Laws Affecting Advertising – Law Enforcing or Regulatory Bodies in Advertising – Self-Regulation in Advertising |
| Unit | Details |
|---|---|
| Unit 1: Vocabulary | Antonyms Synonyms Homonyms One word for many |
| Unit 2: Correspondence in Organisations | Email etiquette| Business emails Public Relations Letters:- Writing letters of Congratulations Letters of Appreciation Letters of Sympathy Seasonal Greetings Letters offering favours or thanks for favours received |
| Unit 3: Writing and Comprehension | Précis writing Comprehension Essay Writing |
| Unit 4: Writing for the Media | (i) Press Release (ii) Obituary (iii) Public Service Messages (iv) Blog feature |
| Unit | Details |
|---|---|
| Unit 1 | HTML: Internet Basics – Browsing, FTP, E-mail, WWW, URLs, Concept of Site Designing, Basic HTML & Advanced HTML Tags, Various Types of Linking, Active X Controls. |
| Unit 2 | MS-Front Page 2003: Designing Web pages with MS – Front Page 2003. |
| Unit 3 | DHTML: Dynamic HTML, Editing HTML Code, Sites. |
| Unit 4 | Dreamweaver I: An Introduction to Dreamweaver, Site Definition and Management, Page Layouts, Tables. |
| Unit 5 | Dream Weaver – II: Web Pages and Sites, Formatting web pages, Page Layout, Interface Elements, New Documents and Sites, Editing Code |
| Practical Exercises | HTML & DHTML 1. Write HTML code to display the table formats. 2. Write HTML code to display Order and Unordered List. 3. Design a Web Page using basic HTML tags. 4. Using HTML & DHTML Tags Design a Web Site. MS – Front Page 2003 5. Using Microsoft Front Page 2003 design a web site with links. Dream weaver I Using basic Dream weaver concepts design a Web site with images. Dream weaver – II Using Dream weaver Design a Web Site and place the flash movies in the Web Site. |
| Section | Details |
|---|---|
| Practical Exercises | These are compulsory exercises and must be recorded in the VP practical lab book Camera Operation – Composition – Shooting Simple and Complex Shots (Week 1-2) Lighting Techniques- White balance (week 3-4) Basic Video Editing on non-linear editing systems (week 5-7) 20 shot project (shoot, edit, use only SFX and music track) (Week 8-10) PSA/Commercial Ad project- pre-production: concept/treatment/ budget/ full script/shooting script/ production: continuity sheet/ post production: log sheet/ edit sheet/ editing/ (Week 11-15) |
| Lab Work | Students will maintain a lab-book with a record of the exercises: task description| equipment used| procedure followed| script [if any] | Self-evaluation of the task | The lab book exercises will be countersigned by the professor in-charge and produced as part of the evaluation at the University viva-voce. |
| Unit | Details |
|---|---|
| Unit 1: Production | Producing: Production models – Production methods – Concept formulation – Writing the program proposal – Preparing budget – Pre-production planning – Facilities request schedules – Permits and clearances – Publicity and promotion – Production process – Post-production activities |
| Unit 2: Direction | The director in pre-production – The director’s role - The Director’s terminology – Multi-camera directing procedures – Directing rehearsals – Directing the show – Stand by procedures – On the air procedure |
| Unit 3: Set and Floor | Television scenery: Standard set units – Platforms and Wagons – set pieces – Properties: Stage props, set dressings, hand properties, elements of scene design – Floor plan – Set backgrounds and platforms – Studio floor treatments – makeup and costume |
| Unit 4: Visual Effects | Visual effects and graphics – Standard electronic effects: Superimposition – Keying – Digital Video effects: Computer manipulated effects – Multi-image effects – Optical effects – Mechanical effects – Specification of Television Graphics |
| Unit 5: ENG EFP | Electronic news Gathering or ENG – Electronic Field Production – Big remotes – Communication signal – Distribution Systems – Sports Remotes – Remote Setups – Communication Satellites |
| Unit | Details |
|---|---|
| Unit 1: Understanding Corporate Communication | The Changing Environment for Business - Definitions, concept and genesis of CC - Difference and similarities between PR and CC – The CC Function - Ethics and laws in corporate communication |
| Unit 2: Strategy in Corporate Communication | Defining strategy and its role - Campaign planning - problem definition, defining TA, Identifying channels, implementation, feedback - Areas of strategic consideration - internal TA, brand management, lobbying, public affairs/issue management - Case studies in corporate communication campaigns |
| Unit 3: New Dimensions in Corporate Identity | Identity - Image and reputation – Crystallizing public opinion and propaganda – Its relationship with various constituencies – Corporate advertising |
| Unit 4: Corporate Social Responsibility | Defining CSR - Role, scope and need for CSR - CSR and image management - Case studies in CSR |
| Unit | Details |
|---|---|
| Unit 1: Core Concepts | Media reflections - Media influence - Media and Indian family - Media and consumerism - Media and violence (Cognitive theories: Arousal, cultivation) - Children and the media - Women in Mass media - Theories of development and underdevelopment - Three perspectives or ways of thinking about and practicing development |
| Unit 2: Development and Models | Media and Development: Definitions of development - The development process - Theories of development - Persuasive model - Dependency model - Mass media model - Unilinear model - Modernization and industrialization - Diffusion of innovation - International dimension of development communication |
| Unit 3: Development Journalism | Development journalism: Introduction - Objectives of development journalism - Dominant paradigm - Alternative paradigm - Mass media and development approach - Minimal effects of mass media theory - Participation and communication - Development aid since World War II |
| Unit 4: Public and Development Communication | Public education and development communication - Traditional and folk media for development - Information and communication technologies for rural development - Media in developing countries - UNESCO charter - Mass media and national goals - Sustainable development - Environmental challenges to sustainable development |
| Unit 5: ICT and Development | ICT and Development - New roles for communication technology in development - Development of communication technology in India - ICT in rural development - Role of the internet in rural development - Case studies - The concept of e-governance |
| Unit | Details |
|---|---|
| Unit 1: Beginnings | Brief history of world cinema - Beginnings - Lumiere Brothers - Silent era - Griffith, Porter, Melies, Sennett, Chaplin - Advent of sound - Colour movies |
| Unit 2: Film Theory | Elements of film theory - Film language - Film as a means of expression - Genre - Genre and form in Indian cinema - Eminent personalities of world cinema - Hitchcock, Kurosawa, Bergman, Spielberg - Iranian cinema |
| Unit 3: Historical and Social Dimensions | Social and political processes of the 20th century and the development of cinema - German expressionism - Russian school - Italian neo-realism - French New Wave |
| Unit 4: Indian Cinema | Indian cinema: Beginnings and silent period (1912–1934) - The talkies - V. Shantaram - Bombay talkies - Calcutta film industry - South Indian scenario - Bhojpuri cinema - Women filmmakers of India |
| Unit 5: Contemporary Cinema | Contemporary film scenario - Present day Hollywood - Contemporary European cinema - Contemporary Indian cinema - Women filmmakers of India |
| Unit 6: Film Appreciation | Review of filmmakers and specific films: Orson Welles (Citizen Kane) - Alfred Hitchcock (Psycho) - Akira Kurosawa (Rashomon) - Vittorio De Sica (Bicycle Thief) - Satyajit Ray (Apu Trilogy) - Raj Kapoor (Awaara) - Aparna Sen (36 Chowringhee Lane) - Majid Majidi (Children of Paradise) |
| Exercise | Details |
|---|---|
| 1 | Multi Camera Production – Talk show |
| 2 | Multi Camera Production – Demonstration |
| 3 | Documentary / tele-film production (15 minutes) |
| 4 | Switcher operations |
| 5 | Advanced editing and special effects on non-linear editing systems |
| Unit | Details |
|---|---|
| Unit 1 | Photography basics - Aperture - Shutter speed - ISO - Hard and soft light - Effective use of light in photography - Photography as a career option and types: Journalism, aerial, wildlife, landscape, macro, night, panoramic, portrait, street, etc. |
| Unit 2 | Types of cameras - Point and shoot, SLR, DSLR |
| Unit 3 | Basic composition - Elements of visual composition - Depth of field - Symmetrical and asymmetrical composition |
| Unit 4 | Photoshop - Applying effects to photographs - Adding layers - Applying special effects |
| Practical Exercises | Details |
|---|---|
| 1 | Camera handling: Compact/SLR - lenses |
| 2 | Texture and pattern |
| 3 | Landscape and macro photography |
| 4 | People and places - street photography |
| 5 | Photo essay project |
| Unit | Details |
|---|---|
| Unit 1: Media and Development | Definitions of development - Development process - Theories of development - Persuasive model - Mass media model - Unilinear model |
| Unit 2: Communication for Development | Public education and development communication - IEC and BCC - Development and ICT - Media in developing countries |
| Unit 3: Using Folk Media | Creating glove puppets and scripting and production of a 12-minute puppet theatre |
| Unit 4: Using Folk Media | Scripting and production of a 15-minute street play |
| Unit 5: Individual Work | 1. Plan and design a hoarding on a development issue 2. Design a poster on a health-related communication and conduct pre-testing 3. Script and produce a radio spot on a development issue with pre- and post-testing 4. Write a feature on health, education, and agriculture-related issues |
| Unit | Details |
|---|---|
| Unit 1: Deconstructing Media Literacy | Understanding media literacy - Media education - Media criticism - Importance, purpose, and exposure to media objectivity - Approaches to evaluation of media content |
| Unit 2: Media and Its Audience | Audiences, owners, and controllers of mass media - What is news? - Advertisement - Entertainment |
| Unit 3: Electronic Media Criticism | Electronic media criticism: Brief history and cultural functions - Criticism and communication process - Ethics, values, and morality defined - Composite criticism |
| Unit 4: Media and Value Systems | Media as value suppliers - Access, freedom of expression, and predominant value systems - The Protestant ethic - Social Darwinism - Detecting programme’s value systems - Media literacy methods - Critical autonomy - Media pedagogy |
| Unit 5: Media and Culture | Media awareness - Information overload - Media and culture - Demystifying the media - Media and sensorial appeal - Dehumanisation through media - Media and consumerism - Media and reality and constructed reality - Key concepts of mass media and popular culture - Forms, codes, conventions - Ideologies and values - Consumerism |
| Unit 6: Social Analysis and Violence in Media | Popular culture - Introducing social analysis - Social analysis of media experience - Mobilizing a movement - Sexuality and the media - Violence and the media |
| Unit | Details |
|---|---|
| Unit 1: Introduction to Human Rights | Historical origins - Sources of human rights - Perspectives on human rights and duties - Types of rights - Nature and concept of duties - UN and UN Charter - International Bill of Rights - State responsibility in international law - Indian values and human rights - Emerging dimensions in human rights |
| Unit 2: Principles and Theories of Human Rights | Evolution of human rights concept - Approaches to human rights - Theories and principles - Internationalisation of human rights - British Magna Carta 1215 - French Declaration of the Rights of Man 1789 - Human rights in World War era - UN Charter |
| Unit 3: Organisations Related to Human Rights | Overview of UN and its specialised agencies - UN General Assembly - UN Security Council - India in Security Council - UN Commission on Human Rights |
| Unit 4: State of Human Rights in India | Genesis - Right to equality - Political rights - Rights relating to person - Human rights and relevant articles in the Indian Constitution - Right to privacy - Privacy and the Indian Constitution - Judicial activism - Protection of data and privacy - Rights of minorities - Multiculturalism in India - Security of weaker sections in secular India - Judicial protection for human rights - Custodial violence - Role of media in human rights in India |
| Unit 5: Child and Human Rights | Rights of children - UN Convention on the Rights of the Child - Human rights and female foeticide - Sexual exploitation - Forced labour - Child labour - Child prostitution - Children in conflict with law - Human rights violations on street children - Parenting and child health - Child’s right to education - Media reporting on children and child rights |
| Unit 6: Women and Human Rights | UN and status of women - CEDAW - Global gender agenda - Offences, violence, and crime against women - Dowry and dowry-related violence - Domestic violence - Women prisoners - Sexual harassment at workplace - Beijing Declaration and Action Plan - Media and reporting on women’s issues |