Bachelor in Arts (Journalism & Mass Communication)

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PAPER – BA (JMC) 101 : COMMUNICATIVE ENGLISH

Unit	Details
Unit 1: Introduction	Definition and features: Communication as a Medium of Transference and Functions of Effective Communication, Process of Communication, Oral and Written Communication, Formal and Informal Communication, Miscommunication, Identifying Barriers in Communication to Aid Clarity in Communication Verbal Communication: Intrapersonal Communication, Interpersonal Communication, Small Group Communication, Public Speaking or Mass Communication Nonverbal Communication: Paralanguage, Kinesics, Haptic, Proxemics, Sign and Symbols, Body Language and behaviour, Appearance, Posture, Gesture, Eye Contact, Artifacts, Voice Modulation
Unit 2: Remedial grammar	Basic Grammar: Parts of Speech in English Grammar Time and Tenses, Subject-Verb Agreement, Direct and Indirect, Active and Passive Voice Articles, Common Errors, Idiomatic Usage of Language Understanding Sentence Structure: Parsing Sentences Sentence Types (the declarative, the interrogative, the exclamatory and the imperative) Business Lexis or Vocabulary: English for Specific Purposes: English for Specific Purposes Vocabulary Related to Fields of Hospitality, Travel and Tourism, Airlines, Banking, Media, General, Corporate sectors; Phrasal Verbs, Word Pairs, Synonyms and Antonyms, affixes – prefixes and suffixes, homonyms, hyponyms, eponyms, contranyms etc
Unit 3: Phonetics and Phonology	Introduction to Phonetics, Clear Articulation and Basic Knowledge of the Phonemes of English; Speech Sound: Phonetic Symbols or International Phonetic Alphabet; Elements of Phonology – Accent, Rhythm, Pitch, Intonation, Stress; Syllabication, accent and rhythm in connected speech and intonation
Unit 4: Employment Communication	Communication for Employment (Written): Cover Letter, Resume, CV, Job Application and Follow-up Letter Communication for Employment (Oral): Group Discussions and Interviews: What is Group Discussion? Organising a Debate and Actively Participating in It;Attending Job Interviews; Presentations and their evaluation; Jam / Extempore; Mock Interviews; Role play based on observation of behavioural patterns; Hot Seat Simulation Activity - with evaluation – e.g. Being Rajat Sharma
Unit 5: Effective Writing	General Introduction; Creative Writing; Articles; Essay; Paragraph Writing; Composition and Composition Types; Summary; Report Writing; E –Mails and Memos; CV Writing and cover Letter; Reports of Survey Questionnaires; Professional Brochure Writing / Writing a Proposal Letter Writing – Formal & Informal; Report Writing – official and business reports.
Unit 6: Effective Reading	Techniques of Critical Reading; Extensive and Intensive Reading; Methods of effective reading and writing – skim, scan, and read for gist and/or specific meaning, spot topic sentences, summing up Reading Comprehension - focus on business, current affairs, travel and tourism, environment * Public speaking * Presentation skills and grooming – highlighting the role of soft skills’ role in personal success
Selected Readings	“June 2001: Reality TV” (An excerpt from Rushdie, Salman: Step Across This Line) “Photograph” (An excerpt from Kumar, Amitav: Passport Photos)

PAPER – BA (JMC) 102 : GENERAL ARTS

Unit	Details
Unit 1: Overview of Indian Society	Understand the multi-cultural diversity of Indian society through its demographic composition: religion, caste, language, regional differences Understand regional variations according to rural, urban and tribal characteristics. Concept of Disparity: Explore the disparities arising out of gender with special reference to violence against women, female foeticide (declining sex ratio), and portrayal of women in media; Appreciate the inequalities faced by people with disabilities and understand the issues of people with physical and mental disabilities.
Unit 2: Understanding our Society	Examine inequalities manifested due to the caste system and inter-group conflicts. Understand inter-group conflicts arising out of communalism; Examine the causes and effects of conflicts arising out of regionalism and linguistic differences.
Unit 3: The Indian Constitution and Aspects of Political Processes	The structure of the Constitution-the Preamble, Main Body; Schedule Basic features of the Constitution. Fundamental Duties of the Indian Citizen; The party system in Indian politics; Local self-government in urban and rural areas; the 73rd and 74th Amendments
Unit 4: Globalisation and Human Rights	Understanding the concepts of liberalization, privatization and globalization; Growth of information technology and communication and its impact manifested in everyday life; Impact of globalization on industry: changes in employment, crises in agrarian sector and changes in migration pattern. Human Rights: origin and evolution of the concept; The Universal Declaration of Human Rights; Human Rights constituents with special reference to Fundamental Rights stated in the Constitution.
Unit 5: A General Overview of Major Religions	Hinduism, Islam, Sikhism, Buddhism, and Christianity

PAPER – BA (JMC) 103 : INTRODUCTION TO COMMUNICATION

Unit	Details
Unit 1: Introduction	Defining Communication-Types-Functions-Process-Barriers of communication
Unit 2: Models of Communication	Models of Communication- Laswell Shannon and Weaver , Charles Osgood, Wilber Schramm, T.M. Newcomb, Westley and MacLean
Unit 3: Types	Non-Verbal Communication-Kinesics-Proxemics-Time Language-Para Language-Physical Context
Unit 4: Communication Dynamics	Verbal Communication-Oral-Telephone-Interviews-Group Discussions-Meetings-Speeches Written-Notice, Agenda and Minutes-Business Correspondence

PAPER – BA (JMC) 104 : RADIO BROADCASTING

Unit	Details
Unit 1: Introduction	Characteristics of Radio as a medium of Mass Communication. Reinvention of the Radio –Careers in Radio
Unit 2: Script formats	General Characteristics of writing scripts for the Radio. Various Scripts formats: Writing for the purpose of broadcasting – 1) Radio Talk 2) Discussion Programme 3) Interview 4) News 5) Documentary and Features 6) Commercials 7) Radio Drama 8) Music Programmes
Unit 3: Programme Formats	The Phone-In Programme - Technical facilities – The Open line – The Specific Subject – Consumer Affairs – Personal Counselling The Vox Pop – phrasing the question – choosing the site – the recorder – putting the question - the final preparation
Unit 4: Music and Sound	Music in radio programming – Sound effects- Selecting music and for Radio Programmes

PAPER – BA (JMC) 105 P : BASICS IN COMPUTER APPLICATION – 1 (PRACTICAL)

Unit	Details
Unit 1	Introduction to Computer hardware (only basics)
Unit 2	MS Word: Using all functions within the software to create documents and to work on it
Unit 3	Power Point Presentation
Unit 4	Page Maker: Using the functions to design a page for a newsletter
Unit 5	Quark XPress – designing news applications – Designing a newspaper and magazines Students will have to design a newsletter on a concurrent topic and present in the class.
Practical Exercises (MS Word)	Design a News Print using Format Options with Pictures. Design a Table using Table Menu commands and setting Bullets & Number Styles to the given points.
Practical Exercises (MS PowerPoint)	Prepare a Presentation setting the Animation and Sound Effects to the Text and to the Slides.
Page Maker	Design a Visiting Card. Design any Invitation.
QuarkXPress	Design a News Items using News Links. Add Pictures to the News Items.

PAPER – BA (JMC) 106 P : DIGITAL AUDIO PRODUCTION – 1 (Practical)

Unit	Details
Unit 1	Introduction to Sound – Digital & Analogue - Sound spectrum and frequencies – Audio Console -Patchbay- Audio recording systems - Analogue recording systems- Tape based recording systems- Tapeless Recording systems
Unit 2	Studio equipment -microphones: types, pickup patterns, uses - audio connectors Preparing radio scripts for: radio talk - PSA – Jingle
Unit 3	Audio control booth - Basic Audio operation
Unit 4	Introduction to Digital Audio Software - digital audio formats
Practical Exercises	1. Voice Recording 2. Recording sound effects (foleying) 3. Radio talk: with intro/extro music and announcement 4. Scripting , production and post production of Radio Jingle 5. Recording of interviews
Lab Work	Students will maintain a lab-book with a record of the exercises: task description| equipment used| procedure followed| script [if any] | Self-evaluation of the task | The lab book exercises will be countersigned by the professor in-charge and produced as part of the evaluation at the University viva-voce.

PAPER – BA (JMC) 201 : BASIC MARKETING CONCEPTS

Unit	Details
Unit 1: The Marketing Process	What is Marketing – Marketing Strategy and Situation Analysis – The Marketing Plan – The Marketing Mix – The Product – The Brand Name – Trademarks and Trade Characters.
Unit 2: Consumer Behaviour	The Study of Consumer Behaviour – Consumer needs and Motivation – Personality and Consumer Behaviour – Consumer Perception – Consumer Attitude Formation and Change – Influence of Family, Social Class and Culture on Consumer Behaviour – the consumer’s decision making process.
Unit 3: Segmentation and Targeting and Positioning	Segmentation Strategies – Positioning strategies – Determining the positioning strategies – making the Positioning decision.

PAPER – BA (JMC) 202 : SOCIAL MEDIA AND COMMUNICATION

Unit	Details
Unit 1: Introduction to Social Media	Internet and information revolution. Development of Social Media. Current state of the industry. Social Media v/s Traditional Media. Social Network Theory. Current Global and Local trends in Social Media. Online politics, Internet surveillance, virtual communities; Social media and fake news, Credibility of the information, Social Media Ethics - Appreciating diversity, understanding cultural sensitivity and social responsibility in the 21st century
Unit 2: Social Media Platforms	Symmetric and Asymmetric Social Networks, Facebook- Newsfeed, Profile, Ads, Causes, Connect. Twitter - Search, Stream, 3rd Party Platforms, Lists, @Anywhere, @Ad Platform. Video: YouTube - Commenting system, Top viewed videos, setting up a channel, Live Streaming. Email: organisational and private, email domain. LinkedIn - Tips and Guides, Profile Reviews. Other channels like photo-sharing networks like Instagram, Pinterest, Snapchat and mobile apps. Blogs: Blogger, Tumblr, Wordpress. Influencers - Who are they? How to use them to benefit your brand?
Unit 3: Social Media and Marketing	The Development Process: Work Plan, Competitor Benchmarks, Goals. Social Media Marketing Strategy. Tips for Social Media Management – do’s and don’ts, Social Media Audience and Goals for Social Media Marketing, Social Commerce, Integrated Social Media Campaign. Social Media Measurement: Social Media Metrics, Establishing Goals and Tracking metrics. Hashtags and SEOs: introduction to the concept; its determination and ways to modify it. Managing Information: Aggregators; Google Alerts.
Unit 4: Social Media in Various Contexts	Social Media in Journalism, Public Relations, Advertising, Politics. Content creation: different voices for different social media platforms. Using Social Media within Different Industries: Marketing, Customer Service, Fundraising, Crowdsourcing, Politics & Policy, Personal Branding, and Collaboration. The Case for B2C and B2B Companies- How companies are leveraging social media. Closed social media groups. PR Implications: Link between social media and PR, Reputation and crisis management. Organizational Culture: Social Media Policy. Legal Side of Social Media: In house guidelines, Copyright and Trademark Implications.

PAPER – BA (JMC) 203 : MEDIA EDUCATION

Unit	Details
Unit 1: Introduction	What is media literacy? – Definition -5 fundamentals of Media literacy – Principles of Media Literacy – Why is Media Literacy important?Importance of information - Importance of skills
Unit 2: Messages and Content	Importance of Media literacy - Message saturation -Active and passive exposure - Skills of Media Literacy- Rudimentary skills -exposure-recognizing symbols and patterns - matching the meaning- process skills- message focussed skills - analysis- comparison/contrast- Message extending skills
Unit 3: Media Literacy Concepts	Concept of Media education- Significance of Media literacy - Agenda of media Literacy- Traditional vs non-traditional teaching methods - NCERT and Media Education
Unit 4: Effects and Impact	Children and television- children and advertisements- impact of TV, music video and new media on adolescents and young people - portrayal of gender in the media -case studies

PAPER – BA (JMC) 204 : MASS COMMUNICATION THEORIES

Unit	Details
Unit 1: Concepts	Mass media and Society- effects of mass communication within society- functions of mass media- interactive perspective. Hypodermic or Bullet Theory- Individual Differences Theory- selective exposure- selective perception- selective retention
Unit 2: Cognitive Dissonance and Personal Influence	L.A. Festinger's Cognitive Dissonance Theory- concept of dissonance- sources of dissonance Paul Lazarsfeld's Personal Influence Theory- two-step flow of communication-multi----step flow of communication
Unit 3: Sociological Theories	Sociological Theories of Mass Communication- The Cultivation Theory- Social Learning Theory- Agenda Setting Theory- Play Theory-Uses and Gratification Theory- Dependency Theory
Unit 4: Normative Theories	Normative Theories of Mass Communication- Authoritarian Theory- Libertarian Theory- Social Responsibility Theory- Soviet Communist Theory- Development Media Theory and Democratic-Participant Media Theory

PAPER – BA (JMC) 205 P : BASICS IN COMPUTER APPLICATION – 2 (PRACTICAL)

Unit	Details
Unit 1	Photoshop: Applying effects to the photographs – Adding layers – Applying special effects
Unit 2	Corel Draw – Basic Tools – Graphics – Applying Graphics Concept – Designing Pamphlets, Posters Handbills Etc– Exporting output in different output
Unit 3	Editing in Adobe Premiere
Practical Exercises (Photoshop)	1. Applying special effects to photographs using different tools 2. Convert Black and White Photographs into Color in Photoshop. 3. Apply Rainbow effect to the images in Photoshop. 4. Prepare Cover Page Using Photoshop. 5. Design a Front-Page using Photoshop
Corel Draw	6. Understanding Corel Draw 7. Basic Tools 8. Using Coral Draw for Graphics Design 9. Preparing Titles for Movie
Adobe Premiere	10. Use of Adobe Premiere for editing small clippings 11. Add sound effects to the movie clips. 12. Apply different transitions to the movies. 13. Use of Adobe Premiere for editing small clippings and making a DVD 14. With the available rushes groups will make a 3 minutes film
Project	Students will have to make a digital library comprising a minimum of ten pictures (out of which at least two must be animations) and a website template.

PAPER – BA (JMC) 206 P : DIGITAL AUDIO PRODUCTION – 2 (PRACTICAL)

Unit	Details
Unit 1	Sound Aesthetics - Environment- Figure/ground- perspective-continuity-energy
Unit 2	Mono-stereo-surround sound - Remote, live, and sports production
Unit 3	Drama script - Vox pop - Semi scripted programme
Unit 4	Digital technology and advancements - Creating files and naming them – Recording – Using EQ, DYNMS, SFX, and Reverb – Source Selection – Cleaning and Editing
Unit 5	How to do a music recording? – Elements of music recording - Mixing Pre and Post Mastering
Practical Exercises	1. Group exercise: 8 minute children's radio drama 2. Individual exercise: Recording a 30 second PSA 3. Group exercise: 10 minute panel discussion 4. News programme [10 minutes] [mix of 5 news feeds+ 2 min voxpop+ 2 minute studio interview]
Lab Work	Students will maintain a lab-book with a record of the exercises: task description| equipment used| procedure followed| script [if any] | Self-evaluation of the task | The lab book exercises will be countersigned by the professor in-charge and produced as part of the evaluation at the University viva-voce.

PAPER – BA (JMC) 301 : PUBLIC RELATIONS

Unit	Details
Unit 1: Understanding PR	PR – Definition, Nature and Scope – Role of PR in the 21st Century – Model of PR - Types of PR – Types of Public and Tools of PR - Art of persuasion, feedback, campaign planning and strategies - PR Campaign - PR Research – PR Campaign Evaluation
Unit 2: Media, Investor and Government Relations	Media Relations – Writing press release, rejoinders – organizing press conferences - Newspapers space – Role of Corporate Communication in Annual General body meeting and Sponsorships – investor Relations Overview – Developing an Investor Relation Program – Investor Relations and the Changing Environment – The Rise of Regulations – The Rise of Government Relations
Unit 3: New Channels of Communication	Communication channels and the role of technological innovation – Bulletin boards – Intranet communications – News letter
Unit 4: Internal Communication	Role and scope of internal communication with employees - Various tools of internal communication - house journal, video magazine idea boxes, open houses, brainstorming sessions, clubs, extra-curricular activities
Unit 5: Crisis Communication	Managing Communication in a crisis – Lobbying – Importance of PR in corporate communication – Analysing and compiling news – Organizing media events - Communication audits

PAPER – BA (JMC) 302 : PRINT JOURNALISM

Unit	Details
Unit 1: Theories of Press	Theories of Press – Authoritarianism – Libertarianism – Soviet Theory – Social Responsibility theory – Indian Mainstream and Vernacular press – Role and impact of Newspapers in Society – Impact of technology on newspaper (Newsgathering, editing, design, and layout, printing).
Unit 2: Basics	News – Definitions – News values – Different types of news – Hard and Soft news – News sources – News Agencies -- Newspaper organisation: Editorial, Business, Circulation - The reporter’s duties – Qualities – Various Reporters – Bureau Chief – Beat and Spot reporting – Curtain raiser – House style
Unit 4: Writing	Writing for Newspapers – Different structures – Pyramid – Hourglass, Diamond structure – Intro or lead and its significance – ABC of Journalism (Accuracy, brevity and Clarity) – Objective writing – Balance – In-depth reporting - Editorials – Op-ed – Significance of letters to the editors – Columnists – free lancers
Unit 5: Editing	Editing – The flow of news copy – Sub-editor: functions and proof reading – Headlines – Importance – Different types – dos and don’ts in headline writing – Editor – Photojournalism – Captions and cut-line writing
Unit 6: Formats	Report Writing: General Events, Press Conferences, Crime, Public Meetings, Press Releases, Disasters, State Assemblies, Parliament, Business, Science and Technology, Obituaries, Sports, Public Issues, Letters to the Editor. Feature Writing: Personal Profiles, Book Reviews, Film Reviews, Music Reviews.

PAPER – BA (JMC) 303 : TELEVISION PRODUCTION - 1

Unit	Details
Unit 1: Introduction	Introduction to Television Production – Television production process – Production elements – Camera, Lighting, Audio, Switching, Video Recording and Special effects – Television Studio – Studio Control room
Unit 2: Production	Stages in production: Pre-production – Writing treatment for single camera production – Post production – Production people – Non technical personnel – Technical personnel – News production personnel
Unit 3: Camera	Television camera introduction – How camera works – Types of camera: Analog versus Digital camera, Studio cameras – ENG and EFP camera, Consumer Camcorders – Electronic characteristics – Aspect ratio – White balance – Resolution – Operating light level and gain – Operational characteristics
Unit 4: Lenses	Lenses: Optical characteristics of lenses – Focal Length – Focus – Iris – Depth of field – Operation lenses – Zoom control – Digital Zoom control – Focus control – Mounting Equipment – Basic camera mounts – Mounting head – Special mounting devices – Camera operation and picture composition – Framing effective shots
Unit 5: Lighting	Studio lighting instruments: Spot light, flood lights – Filed lighting instrument: Portable spotlights – Portable flood lights, techniques of television lights – Three point lighting: Key light, Fill light, and Back light – Introduction Video Editing – Linear and non-linear editing – Offline and Online editing – Editing procedures and transition devices

PAPER – BA (JMC) 304 : ADVERTISING

Unit	Details
Unit 1: Introduction to Advertising	Advertising defined – A brief History of Advertising – The Development of Modern Advertising – Contributions of Advertising to Social Welfare – Social Effects – Economic Effects.
Unit 2: The Advertising Agency and the Business of Advertising	The Advertiser: Organizing for Advertising Decision Making – The Advertising Agency – Special Service Groups
Unit 3: Channels of advertising	The world of Media: An overview – The Evolution of Media into Advertising Vehicles – Types of Media – Media Expenditures – Media Characteristics – Print as an advertising Medium. The Medium of Newspapers – The Medium of Magazines – Audit Bureau of Circulation – Radio as an Advertising Medium – Types of Broadcast Advertising – Broadcast Ratings – Television as an Advertising Medium – Television Rating Points – Direct Advertising – Speciality Advertising – Point of Purchase Advertising – Outdoor Advertising (bill boards, kiosks) – Internet Advertising: Delivery Methods – Compensation Methods – Benefits of online advertising – Concerns – Regulation – Mobile as an advertising Medium.
Unit 4: Setting Goals and Objectives	Function of Objectives – General Business Objectives – Specific Objectives – The DAGMAR approach
Unit 5: Planning and Managing the Advertising Campaign	Seven Basic Steps in Campaign Planning – Advertising Coordination – Brand Management – Associating feelings with brand – Brand Equity, Image and Personality
Unit 6: Advertising Creativity	Attention and Comprehension – Understanding Benefit Based Attitudes – Creative Strategy – The Creative Process: Coming up with an Idea – The Art of Copywriting – The Creative Approaches – Advertising Visualization and Design
Unit 7: Advertising Budget	Advertising as an investment – the Advertising Budget Making Process – setting Media Budgets
Unit 8: Media Planning and Implementation	Media Planning – Media Decision Tools – The Media Plan : Media Strategy – Media buying : Putting the Media Plan in Action
Unit 9: Advertising Regulation	Legal Restrictions on Advertising Practice – Enforcement of Laws Affecting Advertising – Law Enforcing or Regulatory Bodies in Advertising – Self-Regulation in Advertising

PAPER – BA (JMC) 306 : COMMUNICATIVE ENGLISH [ELECTIVE-2]

Unit	Details
Unit 1: Vocabulary	Antonyms Synonyms Homonyms One word for many
Unit 2: Correspondence in Organisations	Email etiquette| Business emails Public Relations Letters:- Writing letters of Congratulations Letters of Appreciation Letters of Sympathy Seasonal Greetings Letters offering favours or thanks for favours received
Unit 3: Writing and Comprehension	Précis writing Comprehension Essay Writing
Unit 4: Writing for the Media	(i) Press Release (ii) Obituary (iii) Public Service Messages (iv) Blog feature

PAPER – BA (JMC) 307 P : WEB DESIGNING (PRACTICAL)

Unit	Details
Unit 1	HTML: Internet Basics – Browsing, FTP, E-mail, WWW, URLs, Concept of Site Designing, Basic HTML & Advanced HTML Tags, Various Types of Linking, Active X Controls.
Unit 2	MS-Front Page 2003: Designing Web pages with MS – Front Page 2003.
Unit 3	DHTML: Dynamic HTML, Editing HTML Code, Sites.
Unit 4	Dreamweaver I: An Introduction to Dreamweaver, Site Definition and Management, Page Layouts, Tables.
Unit 5	Dream Weaver – II: Web Pages and Sites, Formatting web pages, Page Layout, Interface Elements, New Documents and Sites, Editing Code
Practical Exercises	HTML & DHTML 1. Write HTML code to display the table formats. 2. Write HTML code to display Order and Unordered List. 3. Design a Web Page using basic HTML tags. 4. Using HTML & DHTML Tags Design a Web Site. MS – Front Page 2003 5. Using Microsoft Front Page 2003 design a web site with links. Dream weaver I Using basic Dream weaver concepts design a Web site with images. Dream weaver – II Using Dream weaver Design a Web Site and place the flash movies in the Web Site.

PAPER – BA (JMC) 308 P : TELEVISION LAB 1 (PRACTICAL)

Section	Details
Practical Exercises	These are compulsory exercises and must be recorded in the VP practical lab book Camera Operation – Composition – Shooting Simple and Complex Shots (Week 1-2) Lighting Techniques- White balance (week 3-4) Basic Video Editing on non-linear editing systems (week 5-7) 20 shot project (shoot, edit, use only SFX and music track) (Week 8-10) PSA/Commercial Ad project- pre-production: concept/treatment/ budget/ full script/shooting script/ production: continuity sheet/ post production: log sheet/ edit sheet/ editing/ (Week 11-15)
Lab Work	Students will maintain a lab-book with a record of the exercises: task description| equipment used| procedure followed| script [if any] | Self-evaluation of the task | The lab book exercises will be countersigned by the professor in-charge and produced as part of the evaluation at the University viva-voce.

PAPER – BA (JMC) 401 : TELEVISION PRODUCTION – 2

Unit	Details
Unit 1: Production	Producing: Production models – Production methods – Concept formulation – Writing the program proposal – Preparing budget – Pre-production planning – Facilities request schedules – Permits and clearances – Publicity and promotion – Production process – Post-production activities
Unit 2: Direction	The director in pre-production – The director’s role - The Director’s terminology – Multi-camera directing procedures – Directing rehearsals – Directing the show – Stand by procedures – On the air procedure
Unit 3: Set and Floor	Television scenery: Standard set units – Platforms and Wagons – set pieces – Properties: Stage props, set dressings, hand properties, elements of scene design – Floor plan – Set backgrounds and platforms – Studio floor treatments – makeup and costume
Unit 4: Visual Effects	Visual effects and graphics – Standard electronic effects: Superimposition – Keying – Digital Video effects: Computer manipulated effects – Multi-image effects – Optical effects – Mechanical effects – Specification of Television Graphics
Unit 5: ENG EFP	Electronic news Gathering or ENG – Electronic Field Production – Big remotes – Communication signal – Distribution Systems – Sports Remotes – Remote Setups – Communication Satellites

PAPER – BA (JMC) 402 : CORPORATE COMMUNICATION

Unit	Details
Unit 1: Understanding Corporate Communication	The Changing Environment for Business - Definitions, concept and genesis of CC - Difference and similarities between PR and CC – The CC Function - Ethics and laws in corporate communication
Unit 2: Strategy in Corporate Communication	Defining strategy and its role - Campaign planning - problem definition, defining TA, Identifying channels, implementation, feedback - Areas of strategic consideration - internal TA, brand management, lobbying, public affairs/issue management - Case studies in corporate communication campaigns
Unit 3: New Dimensions in Corporate Identity	Identity - Image and reputation – Crystallizing public opinion and propaganda – Its relationship with various constituencies – Corporate advertising
Unit 4: Corporate Social Responsibility	Defining CSR - Role, scope and need for CSR - CSR and image management - Case studies in CSR

PAPER – BA (JMC) 403 : COMMUNICATION AND DEVELOPMENT

Unit	Details
Unit 1: Core Concepts	Media reflections - Media influence - Media and Indian family - Media and consumerism - Media and violence (Cognitive theories: Arousal, cultivation) - Children and the media - Women in Mass media - Theories of development and underdevelopment - Three perspectives or ways of thinking about and practicing development
Unit 2: Development and Models	Media and Development: Definitions of development - The development process - Theories of development - Persuasive model - Dependency model - Mass media model - Unilinear model - Modernization and industrialization - Diffusion of innovation - International dimension of development communication
Unit 3: Development Journalism	Development journalism: Introduction - Objectives of development journalism - Dominant paradigm - Alternative paradigm - Mass media and development approach - Minimal effects of mass media theory - Participation and communication - Development aid since World War II
Unit 4: Public and Development Communication	Public education and development communication - Traditional and folk media for development - Information and communication technologies for rural development - Media in developing countries - UNESCO charter - Mass media and national goals - Sustainable development - Environmental challenges to sustainable development
Unit 5: ICT and Development	ICT and Development - New roles for communication technology in development - Development of communication technology in India - ICT in rural development - Role of the internet in rural development - Case studies - The concept of e-governance

PAPER – BA (JMC) 404 : FILM STUDIES

Unit	Details
Unit 1: Beginnings	Brief history of world cinema - Beginnings - Lumiere Brothers - Silent era - Griffith, Porter, Melies, Sennett, Chaplin - Advent of sound - Colour movies
Unit 2: Film Theory	Elements of film theory - Film language - Film as a means of expression - Genre - Genre and form in Indian cinema - Eminent personalities of world cinema - Hitchcock, Kurosawa, Bergman, Spielberg - Iranian cinema
Unit 3: Historical and Social Dimensions	Social and political processes of the 20th century and the development of cinema - German expressionism - Russian school - Italian neo-realism - French New Wave
Unit 4: Indian Cinema	Indian cinema: Beginnings and silent period (1912–1934) - The talkies - V. Shantaram - Bombay talkies - Calcutta film industry - South Indian scenario - Bhojpuri cinema - Women filmmakers of India
Unit 5: Contemporary Cinema	Contemporary film scenario - Present day Hollywood - Contemporary European cinema - Contemporary Indian cinema - Women filmmakers of India
Unit 6: Film Appreciation	Review of filmmakers and specific films: Orson Welles (Citizen Kane) - Alfred Hitchcock (Psycho) - Akira Kurosawa (Rashomon) - Vittorio De Sica (Bicycle Thief) - Satyajit Ray (Apu Trilogy) - Raj Kapoor (Awaara) - Aparna Sen (36 Chowringhee Lane) - Majid Majidi (Children of Paradise)

PAPER – BA (JMC) 405 P : TELEVISION LAB – 2 (PRACTICAL)

Exercise	Details
1	Multi Camera Production – Talk show
2	Multi Camera Production – Demonstration
3	Documentary / tele-film production (15 minutes)
4	Switcher operations
5	Advanced editing and special effects on non-linear editing systems

Maintain a lab-book with task description, equipment used, procedure followed, script (if any), and self-evaluation; submission is mandatory for university viva-voce evaluation.

PAPER – BA (JMC) 406 P : DIGITAL PHOTOGRAPHY (PRACTICAL) [ELECTIVE-1]

Unit	Details
Unit 1	Photography basics - Aperture - Shutter speed - ISO - Hard and soft light - Effective use of light in photography - Photography as a career option and types: Journalism, aerial, wildlife, landscape, macro, night, panoramic, portrait, street, etc.
Unit 2	Types of cameras - Point and shoot, SLR, DSLR
Unit 3	Basic composition - Elements of visual composition - Depth of field - Symmetrical and asymmetrical composition
Unit 4	Photoshop - Applying effects to photographs - Adding layers - Applying special effects

Practical Exercises	Details
1	Camera handling: Compact/SLR - lenses
2	Texture and pattern
3	Landscape and macro photography
4	People and places - street photography
5	Photo essay project

Maintain a lab-book or portfolio with task description, equipment used, procedure followed, and self-evaluation; submission is mandatory for university viva-voce evaluation.

PAPER – BA (JMC) 407 P : DEVELOPMENT COMMUNICATION (PRACTICAL) [ELECTIVE-2]

Unit	Details
Unit 1: Media and Development	Definitions of development - Development process - Theories of development - Persuasive model - Mass media model - Unilinear model
Unit 2: Communication for Development	Public education and development communication - IEC and BCC - Development and ICT - Media in developing countries
Unit 3: Using Folk Media	Creating glove puppets and scripting and production of a 12-minute puppet theatre
Unit 4: Using Folk Media	Scripting and production of a 15-minute street play
Unit 5: Individual Work	1. Plan and design a hoarding on a development issue 2. Design a poster on a health-related communication and conduct pre-testing 3. Script and produce a radio spot on a development issue with pre- and post-testing 4. Write a feature on health, education, and agriculture-related issues

Maintain a lab-book or portfolio with task description, equipment used, procedure followed, script (if any), and self-evaluation; submission is mandatory for university viva-voce evaluation.

PAPER – BA (JMC) 501 : MEDIA CRITICISM

Unit	Details
Unit 1: Deconstructing Media Literacy	Understanding media literacy - Media education - Media criticism - Importance, purpose, and exposure to media objectivity - Approaches to evaluation of media content
Unit 2: Media and Its Audience	Audiences, owners, and controllers of mass media - What is news? - Advertisement - Entertainment
Unit 3: Electronic Media Criticism	Electronic media criticism: Brief history and cultural functions - Criticism and communication process - Ethics, values, and morality defined - Composite criticism
Unit 4: Media and Value Systems	Media as value suppliers - Access, freedom of expression, and predominant value systems - The Protestant ethic - Social Darwinism - Detecting programme’s value systems - Media literacy methods - Critical autonomy - Media pedagogy
Unit 5: Media and Culture	Media awareness - Information overload - Media and culture - Demystifying the media - Media and sensorial appeal - Dehumanisation through media - Media and consumerism - Media and reality and constructed reality - Key concepts of mass media and popular culture - Forms, codes, conventions - Ideologies and values - Consumerism
Unit 6: Social Analysis and Violence in Media	Popular culture - Introducing social analysis - Social analysis of media experience - Mobilizing a movement - Sexuality and the media - Violence and the media

PAPER – BA (JMC) 502 : HUMAN RIGHTS AND MEDIA

Unit	Details
Unit 1: Introduction to Human Rights	Historical origins - Sources of human rights - Perspectives on human rights and duties - Types of rights - Nature and concept of duties - UN and UN Charter - International Bill of Rights - State responsibility in international law - Indian values and human rights - Emerging dimensions in human rights
Unit 2: Principles and Theories of Human Rights	Evolution of human rights concept - Approaches to human rights - Theories and principles - Internationalisation of human rights - British Magna Carta 1215 - French Declaration of the Rights of Man 1789 - Human rights in World War era - UN Charter
Unit 3: Organisations Related to Human Rights	Overview of UN and its specialised agencies - UN General Assembly - UN Security Council - India in Security Council - UN Commission on Human Rights
Unit 4: State of Human Rights in India	Genesis - Right to equality - Political rights - Rights relating to person - Human rights and relevant articles in the Indian Constitution - Right to privacy - Privacy and the Indian Constitution - Judicial activism - Protection of data and privacy - Rights of minorities - Multiculturalism in India - Security of weaker sections in secular India - Judicial protection for human rights - Custodial violence - Role of media in human rights in India
Unit 5: Child and Human Rights	Rights of children - UN Convention on the Rights of the Child - Human rights and female foeticide - Sexual exploitation - Forced labour - Child labour - Child prostitution - Children in conflict with law - Human rights violations on street children - Parenting and child health - Child’s right to education - Media reporting on children and child rights
Unit 6: Women and Human Rights	UN and status of women - CEDAW - Global gender agenda - Offences, violence, and crime against women - Dowry and dowry-related violence - Domestic violence - Women prisoners - Sexual harassment at workplace - Beijing Declaration and Action Plan - Media and reporting on women’s issues

PAPER – BA (JMC) 503 : RESEARCH METHODOLOGY

Unit	Details
Unit 1	Introduction - Meaning and definition of research - Development of mass media research - Media research and scientific method - Characteristics and purpose of research - Types of research (Pure, Applied, Exploratory, Descriptive, Diagnostic, Evaluation, Action research) - Research procedures - Quantitative and qualitative research - Significance of research in media
Unit 2	Research design: Meaning, definition, objectives - Steps in planning - Characteristics of good research design - Components of research design - Experimental and non-experimental hypothesis testing research - Types of research designs
Unit 3	Research communication: Meaning and definition, objectives - Content analysis: meaning, definition, uses, limitations, steps - Reliability and validity
Unit 4	Media research evaluation: Definition and meaning of evaluation - Objectives and goals - Evaluation strategies - Types of evaluation - Questions and methods of evaluation - Planning evaluation - Evaluation cycle
Unit 5	Research report writing: Meaning, objectives, purpose - Characteristics of research report - Functions - Problems in writing research reports - Types of research reports - Styles of reporting - Parts of a report - Steps in drafting the research report - Editing and evaluating the final draft
Unit 6	Ethics in media research: Ethical principles - Common ethical principles in research - Rights and protection of privacy - Ethics and sponsor - Research and team members - Ethics in data analysis and reporting - Ethics in publication and online research

PAPER – BA (JMC) 504 P: INTERNSHIP or IN-HOUSE PRODUCTION/ AND VIVA

Students will be required to do any one of the following [a] an internship of three months at a reputed publishing/ newspaper/ public relations/ advertising/ TV/ film production unit or [b] plan, and produce a short radio show of broadcast quality or a magazine of print quality or a short film production.

Internship: Every student of the third year Mass Communication is expected to do internship at either in a media house or with NGOs or in any media related Institution or Corporate houses as corporate communicators or content writers. The students are free to choose any work that pertains to their areas of interest.

They will do an 8 to 10 week long internship i.e. [beginning soon after their 4^th End Semester examinations till August end.

There will be a viva voce on the project report for 40 marks, 40 marks for a presentation on the project, totalling 80 marks for Internal Assessment and the same format for the End Semester exams by an external evaluator, approved by the University which would carry 120 marks (60 for viva voce +60 for presentation), bringing the total marks to 200.

Alternatively, a student will be required to make either a radio show/magazine/short film of not less than 15 minutes using professional tools, equipment, and software under the guidance of the faculty member concerned. The entire process of making is to be followed from concept note to post production work. The making process will be documented as a written project, to be submitted along with the DVD (soft copy) of the radio show/ magazine/short film.

The student will face a viva-voce on the project submitted. The internal marks will be 80, the End Semester marking of the project report by a panel of independent professionals, approved by the University and the marks for viva-voce will be 120, to make a total of 200 marks.

Objectives of Internship:
Internship is offered to BA (JMC) students with the following objectives;

• Exposure to the Media business world to get practical experience in the day to day affairs of the world of Media.
• Practical application of the theoretical knowledge of the students in the field of print journalism, broadcast industry, advertising, public relations, corporate communications, communication and development, and electronic media (the new media).
• Understanding how the Media industry works, studying the work environment, experiencing the day to day business decisions, superior-subordinate relationship and experiencing the work pressures as the media industry is a deadline oriented industry.
• Learning entrepreneurial skills and understanding issues and challenges of entrepreneurship

Organizations to be selected for Internship:
Large and medium Media business enterprises which include Newspapers, Television Channels, Radio channels, Advertising Agencies, Public Relations Agencies, Corporate Communication Departments of large business organizations, Social Media Marketing Agencies, Non – profit Organizations, Magazines, Event Management Companies and other establishments where student get experience in all functional areas of the Media Industry.

Organizations/jobs not to be accepted for Internship:

• Small enterprises which include retail shops, shops in malls and sole proprietary enterprises where students cannot get experience in all functional areas of business.
• Tuition to the children, Sales jobs with sales target, as waiter in bar and restaurant and any enterprise unrelated to the Media industry, cannot be joined as intern.
• Business enterprises/offices within and outside Patna District is permitted
• Internship in organizations outside the country is not allowed.
• Organizations/offices selected for internship must be approved by the Head of the Department.

Period of Internship:
Internship is for two months after 4^th semester examinations. Intern must work for 400 working hours, 50 working days; two days leave may be availed. Due to unforeseen situations intern may take leave for more than one day with special permission from the concerned authority of the organization, but total number of working days of internship should not be less than 48 days.

Internship Process:
The following process is followed before and during internship;

• The Head of the Department will give detail internship orientation highlighting the purpose of internship, the organization to be selected, joining procedure, certificates to be provided, duties and responsibilities of intern, preparation of internship report and its valuation.
• Internal supervisor will be allotted from the Department to a group of students. The organization is selected by the student in consultation with the supervisor. The organization selected must be approved by the Head of the department
• The manager supervising the intern is the external guide, his name, designation and phone number must given to the Department before joining the internship for necessary follow up.
• The College will give letter seeking permission from the organization; acceptance of the organization must be obtained by the student well in advance.
• After joining the organization as intern, joining report must be issued and submitted to the Department within a week of joining the internship
• The student must maintain a work diary. He/she writes work diary daily covering the duties and responsibilities assigned for the day, time of entry and exit, Department in which he/she worked, supervisor under whom he/she worked, the day’s experience and learning, problems faced etc.
• Every week end work diary should be signed and sealed by the external guide
• At the end of the internship, external guide must give performance certificate and attendance certificate
• Based on the work diary, intern will write a report of internship.

Duties and Responsibilities of Intern:
The duties and responsibilities of the intern are as follows;

• Intern should strictly follow the internship guidelines of the college
• He/she should respect the organization where he/she joined as intern, abide by the organization rules and regulations and follow the instructions given by the external supervisor at the organization. He/she must work as intern with utmost care and diligence and responsible for any damage caused to the organization by him as an intern
• The intern should get the guidance of the internal supervisor from time to time. Any problem during internship must be brought to the notice of the Head of the department through the internal supervisor.
• The intern should submit the joining report within one week of joining the internship
• He/she should maintain a work diary and see that it is signed and sealed by the external supervisor at the end of the week.
• He/she should produce the work diary, performance certificate and attendance certificate at the end of the internship.
• He/she should submit the internship report on time to avoid the delay in announcement of the second semester result

Role of Internal Supervisor:
The internal supervisor has the following duties and responsibilities:

• Internal supervisor must assist the intern in selection of the organization and see that all preliminary formalities are completed before joining the internship.
• Internal supervisor should monitor the progress of the internship and follow up from time to time with the external supervisor.
• Any problem during internship must be brought to the notice of the Head of the Department.
• Internal supervisor must arrange for presentation of the report in the Department before the submission of final report.
• Internal supervisor should read the draft copy of the report and give necessary corrections and see that the intern submit the report on time.

Role of Internal Supervisor:
The internal supervisor has the following duties and responsibilities:

• Internal supervisor must assist the intern in selection of the organization and see that all preliminary formalities are completed before joining the internship.
• Internal supervisor should monitor the progress of the internship and follow up from time to time with the external supervisor.
• Any problem during internship must be brought to the notice of the Head of the Department.
• Internal supervisor must arrange for presentation of the report in the Department before the submission of final report.
• Internal supervisor should read the draft copy of the report and give necessary corrections and see that the intern submit the report on time.

Appendices: Any document or certificates to be attached

Presentation of the Internship Report:

Quality of the Paper: Executive bond paper A4 size

The Text of the contents: Times New Roman, paragraph heading and side point in font 13, explanation in font -12, line spacing - 1.5 justified, one side typing.

Chapter Heading Font Size:14, Times New Roman, Centre Aligned, 30 point above and below spacing.

No. of pages: Number of pages in the report 50 - 60.

Page Specification:

Left margin	3.0 cms
Right margin	2.0 cms
Top margin	2.5 cms
Bottom margin	2.5 cms

Page Numbers- All text pages should be numbered at the bottom centre of the pages.

Submission:
One copy of the report must be submitted in bound book to the CoE Office for valuation and one copy must be submitted in CD in pdf format to the department for the department purpose.

CERTIFICATES

1. FORMAT OF JOINING REPORT (in company letter head)

Sir,

Mr/Ms. .................. Reg. No......... Student of BA (JMC) Fifth Semester at Institute of Management & Advanced Computer Training Patna has joined our organization as an intern and reported to duty on ........................ (Day and date) at........................ (Time)

Date: Place:

Signature Name and Designation Seal

2. Cover page

3. Certificate from the Coordinator:

This is to certify that Mr./Ms......................Register No. .....................has successfully completed internship at ........................................ (Company name and address). This internship report is prepared after undergoing internship for the period as stipulated by the College and submitted to St Xavier’s college of Management & Technology, Patna in partial fulfilment of the requirement for the award of the Degree of BA(JMC).

No part of this report has been submitted for the award of any Degree, Diploma, fellowship or other similar titles or prizes and the work has not been published in any journal or magazine.

Date: Place:

Signature Name and designation with Seal

4. Declaration of originality by the student

This is to certify that this internship report has been prepared by me after undergoing internship from .....................to ..................... (Date) at ..................... (Name and address of the company). This report is my original work and is being submitted for the partial fulfilment of the requirements of the award of the Degree of BA(JMC).

This report has not been submitted earlier to this College or any other Universities/Institutions for the fulfilment of the requirements of the course of the study.

Date: Place:

Signature Name and Register Number

5. Certificate from the Internal Guide

I hereby certify that Mr./Ms...................... Register No................. of BA(JMC) Fifth Semester has completed his/her internship at.......................... (Name of the company and address). The internship report has been prepared by him/her under my guidance and supervision. I further certify that this internship report or part thereof has not been the basis for the award of any other Degree or Diploma or such other similar title.

Date: Place:

Signature Name and address of the guide

6. Format of External Supervisor’s evaluation certificate (in Company letter head)

Sir,

This is to certify that Mr/Ms. ............ Reg. No........... Student of BA(JMC) Fifth Semester at Institute of Management and Advanced Computer Training, Patna has completed his/her internship in our organization. He/ She worked as an intern from .................. to .................. (Date).

He / She has shown keen interest and actively involved in all the tasks assigned to him/ her. He/ She discharged the responsibilities to the satisfaction of his/ her fellow workers and superiors. His/ Her conduct and character were good during the period of internship.

Date: Place: Seal

Signature Name and Designation

7. Format of attendance certificate (in Company letter head)

Sir,

This is to certify that Mr/Ms....................... Reg. No. ..............student of BA(JMC) Fifth Semester at Institute of Management and Advanced Computer Training,  Patna has worked as an intern in our organization from ............ to ............... He has been relieved from the duty on ............ at ......... (Time). He has availed ........ (Number) days of leave during the period of internship.

Date: Place: Seal

Signature Name and Designation

PAPER – BA (JMC) 601: MEDIA ENTREPRENEURSHIP

Unit	Details
Unit 1	Overview of entrepreneurship. Primary characteristics possessed by entrepreneurs and methods for developing those skills. Developing entrepreneurial discipline. Becoming comfortable with uncertainty and ambiguity.
Unit 2	Overview of traditional media economics and the changing media business. Disruptive technologies and trends that transformed media in the past and are having major impact on media today. Case studies on success of new ventures and established media companies in India – Raghav Bahl (Network18), Subhash Chandra (Zee TV), Ronnie Screwvala (UTV), Ajay Bijli (PVR), Shobhna Bhartia (HT Media).
Unit 3	Basics of different business models and an overview of how to evaluate various investment opportunities. Assumptions behind a business proposal - size of the market, revenue/cost assumptions,identification and selection of technology platforms and tools.Funding sources available, funding criteria. Angel Investors, Venture Capital and the Indian Venture Capital Market.
Unit 4	Introduction to the Indian business laws - taxation and company formation. Laws, regulations, and current cases involving media. Laws relating to libel, copyright, and regulation of advertising across traditional and emerging media platforms.
Unit 5	Requirements for developing a business idea/plan. The process of creating a new venture business plan. Tools of media entrepreneurship - ideation, monetization, competitive scan, and the beginning of a business plan. Creating effective business plans for entirely new ventures.

PAPER – BA (JMC) 602: MEDIA ETHICS

Unit	Details
Unit 1	Defining Ethics - Truth, Fairness & Objectivity - Sources of Information- Case Studies on current issues
Unit 2	Constitutional Provisions on freedom of speech and expression - Constitutional Restrictions on freedom of speech and expression - Law on Morality, Obscenity and Censorship
Unit 3	Contempt of court (Reporting on the judiciary) – Defamation - Right to Privacy Intellectual Property Rights - Right to Information (Official Secrets Act, 1923, The Evidence Act, 1872) - Cinematograph Act
Unit 4	Editorial content & integrity- Editorial & advertorial - Meeting Advertisers’ Needs Press Council Guidelines- Broadcast Regulation - Sting Journalism - CoCA and trial by the media

PAPER – BA (JMC) 603: MEDIA AND ENVIRONMENTAL SCIENCE

Unit	Details
Unit 1	Environmental studies: definition, scope and importance – Multidisciplinary nature – Need for public awareness- Connection between Mass Media | Social Media and Environment- Environmental communication and public awareness -Role of Information Technology (IT) in environment and Human Health.
Unit 2	Natural resources and associated problems: Forest resources – Water resources- mineral resources – case study- Food resources – Energy resources – land as a resource – Role of individuals in natural resource conservation – equitable use of resources for sustainable development
Unit 3	Ecosystems: Concept of Ecosystem- Characteristics of ecosystems –Energy Flow in an ecosystem –ecological succession – Food chain –food webs –Ecological pyramids – case study
Unit 4	Levels of biological diversity: genetic, species and ecosystem diversity; Bio-geographic zones of India; Biodiversity patterns and global biodiversity hot spots - Endangered and endemic species of India - Threats to biodiversity: Habitat loss, poaching of wildlife, man-wildlife conflicts, biological invasions - Conservation of biodiversity- Nature reserves, tribal populations and rights - human wildlife conflicts in Indian context. e. Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic and Informational value.
Unit 5	Environmental legislation: Environment Protection Act (1986); Air (Prevention & Control of Pollution) Act (1981); Forest Conservation Act (1980); Water (Prevention and control of Pollution) Act (1974); Wildlife Protection Act (1972).
Unit 6	UN Initiatives and International agreements: Montreal and Kyoto protocols, Paris Climate Summit (2015) and Convention on Biological Diversity (CBD). Environmental ethics: Role of Indian and other religions and cultures in environmental conservation. Green Politics, Earth Hour, Green Option Technologies- National Green Tribunal; Environmental movements: Chipko, Silent valley, Bishnoi, Narmada BachaoAndolan, Nava Danya.

PAPER – BA (JMC) 604 P: STUDENT PROJECT & VIVA

Students will choose to do a project on any one of the subject papers of their choice. It may be from anyone of the following papers: Print Journalism, Communication, Television, Public Relations / Corporate Communications, Radio, Advertising or Film Studies.

Once a subject is selected, faculty members of the respective papers will provide the topic on which to work.

Students will need to select the topic of their project by the end of the fourth semester. The project will be evaluated by the faculty member under whose guidance it is prepared and the internal evaluation will be out of 80 marks.

Students will face a viva voce on the project submitted before a group of externals, approved by the University, who will mark them out of 120 marks. Altogether the project will be of 200 marks.

Topic	Action
Business Ethics	Read Now
Power of the Press Council	Read Now
Business Models	Read Now
Assumptions	Read Now
Media Laws	Read Now
Venture Capital	Read Now
Indian Cinema and Film Theories	Read Now
French New Wave	Read Now
Homophone, Resume, Curriculum	Read Now
Letter Writing	Read Now
Memorandum	Read Now
Presentation Skill	Read Now
Role Play Benefits	Read Now
Who Moved My Cheese	Read Now
Creating Media Message	Read Now
Creating Media Message (Part 2)	Read Now
Inappropriate Language of Media Message	Read Now
Inappropriate Language (Part 2)	Read Now
Photoshop Tools	Read Now
Media Literacy	Read Now